Friday, April 01, 2022

'Subscription Overload' a Concern in Competitive OTT, Parks Event Told

Nearly half of U.S. broadband homes subscribe to four or more over-the-top video services, with streaming now the primary way consumers view TV content, said Parks Associates analyst Paul Erickson on a Thursday Future of Video webcast. But service stacking is starting to slow, as viewing bumps up against an “inevitable point of subscription overload from having a finite amount of time and budget to spend on watching video,” Erickson said.

From the article "'Subscription Overload' a Concern in Competitive OTT, Parks Event Told" by Rebecca Day.

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