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Research Workshop - Utilities and Consumer Engagement Strategies

Hosted by research firm Parks Associates - Monday, February 20, 1:00-5:00 p.m.

This research workshop presents detailed findings from Parks Associates' consumer and industry studies on the smart home, IoT, and energy management markets. The research presentations detail the changes in the consumer perspective and examine new business models and opportunities that follow these changes.

Pre-show workshop is a separate event from Smart Energy Summit, with a separate fee to attend. Register Now

Parks Associates hosts this workshop at the Four Seasons in Austin, Texas.

Agenda - February 20

12:00 p.m.   Registration Open

1:00-1:20 p.m.  Welcome - Research Presentation: The Value of Data

Data from smart products enables new services and business models that will have a transformational impact on nearly every industry. This research presentation provides an overview of consumers’ concerns over privacy and security and evaluates strategies to balance these concerns with incentives in consumer-facing services in order to increase participation and monetize energy services. Speakers also discuss utility API strategies in the wake of recent NARUC recommendations on data monetization.


Brad Russell, Research Analyst, Parks Associates

Stuart Sikes, President, Parks Associates

1:20-1:40 p.m.  Industry Insights: Making Data Meaningful

Nearly 50 utilities have adopted Green Button Connect to date, inspiring a host of consumer applications. Disaggregation, energy modeling, appliance fault detection, and energy anomaly alerts are a few of the many new services being built off of energy data. This session provides an industry perspective on new services enabled by the increasing wealth of energy data.


Amena Ali, Chief Revenue Officer, Whisker Labs

1:40-2:00 p.m.  Research Presentation: Energy Management in the Smart Home

The smart home is forcing convergence of traditionally separate industries. Standalone energy monitoring and energy management solutions are now competing with smart home solutions that have integrated energy management within a broad array of smart home services. This presentation provides an overview of consumer research on leading energy monitoring and energy management use cases in the context of the smart home.


Patrice Samuels, Senior Analyst, Parks Associates

2:00-2:20 p.m.  Industry Insights: Smart Home Service Providers and Energy Management

Various industries offer advanced smart home energy management propositions with different layers of value for the mass market customer, solving problems that focus on customer needs in different ways. This presentation addresses new and effective ways product companies and utilities are providing energy management solutions to consumers.


Ryan Lester, Director, IoT Strategy, LogMeIn

2:20-2:40 p.m.  Industry Insights: Interoperability Failures

The energy industry has produced many interoperability initiatives that have failed to gain traction. This presentation provides an overview of interoperability initiatives and lessons learned from those efforts.


Dr. Kenneth Wacks, President, Home, Building & Utility Systems

2:40-3:00 p.m.  Research Presentation: The Role of Energy Providers in the Smart Home

Given the increasing competition from multiple channels, energy providers must move aggressively to defend their position as a trusted energy advisor by providing leading-edge energy management services to customers. Energy providers also have the opportunity to expand beyond energy services to include smart home offerings. This research presentation examines the competitive positioning of the energy industry in offering combinations of energy and smart home services.


Tom Kerber, Director, IoT Strategy, Parks Associates

3:00-3:30 p.m.  Break

3:30-3:50 p.m.  Research Presentation: Solar Power and the Smart Home

Residential solar installations are gaining momentum as the installed base has now surpassed one million households. This research presentation profiles the households that have adopted solar solutions and those intending to purchase and also evaluates their interest in comprehensive home energy management solutions.


Dina Abdelrazik, Research Analyst, Parks Associates

3:50-4:10 p.m.  Industry Insights: Solar/Storage Industry Perspective

As solar adoption expands and “spillover” into the grid is discouraged, the need for a more comprehensive energy management solution is evident. This industry perspective discusses the current state of energy management solutions that incorporate solar, storage, and home controls and presents the outlook for broader solutions.


Russell Vare, Manager, Business Development, Mercedes-Benz Energy

4:10-4:30 p.m.  Industry Presentation: Incentivizing the Smart Home

Energy-efficiency programs are accelerating product adoption. This research presentation examines the influence of incentives on smart thermostat adoption and measures the impact of payments and on-bill financing, including the appropriate size for incentives to score the best balance between costs and revenues.


Sean Paterson, Channel Sales Manager, Nest Labs

Tom Kerber, Director, IoT Strategy, Parks Associates

4:30-4:50 p.m. Industry Insight: Utility Perspectives on Incentives

Energy-efficiency programs incentivize baseline load savings, but smart products have the potential to monitor operation and provide alerts for equipment performance issues, notifications for operational issues, and recommendations for more efficient operation. Understanding the impact of smart product capabilities on energy efficiency represents a challenge for utilities. This industry presentation reviews the challenges and opportunities for measurement and verification and quantifying incentives for smart home products and services.


Derek Okada, Senior Manager, Policy & Planning, Southern California Edison (SCE)

4:50 p.m. Research Discussion

5:00 p.m. Wrap up

5:30 p.m. Smart Energy Summit Networking Reception

Questions about this workshop? Contact Parks Associates.

View the Smart Energy Summit Conference Agenda