Consumer Analytics Online Search

Limit Search to Keywords for Best Results; Use of Phrases or Quotation Marks will NOT improve results.

In category: show: from: order by:


Frequency of Participation in Health Activities on a Website or an App (Q2/16)

360 View

Wellness and Independent Living : 360 View: Empowering Healthcare Consumers

  • Segments consumers based on their affinity to healthy living lifestyles, propensity to change behaviors, and familiarity and use of technologies in their daily life
  • Examines consumer needs in three major areas: managing chronic conditions, reducing health risks by pursuing wellness and fitness goals, and helping aging parents live safely and independently at home
  • Provides adoption and purchase triggers for relevant technologies, devices and applications
  • Provides current use of relevant services by brands
  • Details the means to engage users with such services for positive behavioral changes
  • Tracks adoption of devices and services and reasons for change

Download the Table of Contents

View all slides for this report

© 1998-2023 Parks Associates. All Rights Reserved.