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Frequency of Participation in Health Activities on a Website or an App (Q2/16)
360 View
Wellness and Independent Living : 360 View: Empowering Healthcare Consumers
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Segments consumers based on their affinity to healthy living lifestyles, propensity to change behaviors, and familiarity and use of technologies in their daily life
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Examines consumer needs in three major areas: managing chronic conditions, reducing health risks by pursuing wellness and fitness goals, and helping aging parents live safely and independently at home
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Provides adoption and purchase triggers for relevant technologies, devices and applications
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Provides current use of relevant services by brands
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Details the means to engage users with such services for positive behavioral changes
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Tracks adoption of devices and services and reasons for change
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