Consumer Analytics Online Search

Limit Search to Keywords for Best Results; Use of Phrases or Quotation Marks will NOT improve results.

In category: show: from: order by:


Smart Home Segments (Q1/16)

360 View Update – Market Focus

2016 : Marketing Energy Programs: Making an Impact

Marketing Energy Programs: Making an Impact uses Parks Associates market segmentation and classification schema to more deeply understand the market for consumer energy programs and services. This 360 View Update examines familiarity with energy programs and factors that impact customer participation and also identifies partnership opportunities through existing customer relationships. The research also evaluates marketing channels across segments to provide energy program administrators, product designers, and service providers a good foundation to leverage the most current customer insights into marketing programs

View all slides for this report

© 1998-2022 Parks Associates. All Rights Reserved.