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Adoption of Connected Healthcare Devices (2013 - 2015)

360 View Update – Market Focus


2015 : Shopping For Care: Insights from Consumers

Because of the health reforms and payment model changes, the healthcare industry is incentivized to engage their patients outside of traditional healthcare settings. This 360 View Update analyzes consumer attitudes and preferences about making care choices and decisions and provides guidance to healthcare stakeholders regarding how to communicate and engage with consumers for self-care and support.

This research also introduces Parks Associates’ 14 digital health consumer segments and contrasts their differences in attitudes and needs.

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