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Reason for Intending to Downgrade Pay-TV Service by Video Viewing Segment (Q2/15)

360 View Update – Market Focus

2015 : Consumer Segmentation: Multiscreen Use and Service Bundles

This 360 View Update examines two critically important trends in operator services today – bundling and multiscreen consumption. Service bundling is a key operator strategy. Multiscreen video is an important element of video services today and drives demand for broadband services. This research examines trends in service bundling in the U.S. market and explores links between multiscreen use and uptake of bundles.

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