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% of U.S. Broadband Households Owning Smartphones, Tablets, or Both (2011 - 2015)
360 View
2015 : 360 View: Mobility and the App Economy
Key Topics:
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Purchase cycle and drivers of new and existing mobile devices, including market shares for brands and operating systems and the impact of these on consumer behavior and attitudes
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Adoption and use of mobile apps, including money spent, frequency of usage, discovery methods, and app preferences and consumer expectations
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Interest in and likelihood to use connected car apps and solutions from car OEMs, mobile operators, and accessory makers
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Interest in and use of mobile payment and wallet solutions and impact of mobile app and wallet use on in-store shopping experiences and money spent
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Impact of new mobile service programs on mobile consumer loyalty, subscriber expectations, and trends in mobile data consumption and Wi-Fi usage
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Presence and use of different wireless technologies on mobile devices, including Bluetooth, NFC, and Wi-Fi consumer expectations for audio/video experience on smartphones/tablets
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