Consumer Analytics Online Search
- You must be logged in to view the charts available through your
Reading Room.
- Use of quotation marks or questions will not improve search
results.
- The search tool looks for slides containing the search terms.
Searching for less common terms (such as the name of a provider) often yields better results than searches
including common terms (revenue, device, etc.).
- Search is based on weighted keywords and gives more weight to
text contained in chart titles. Try searching for a hypothetical name of a chart with desired data (e.g.,
Multiscreen Awareness by Pay-TV Provider).
- You can use % as a wildcard in your search.
- Slide database is currently limited to Consumer Research. Slide search does not currently have any forecast charts.
Subscription to Any OTT Service by Video Viewing Segments (2013 - 2014)
360 View Update – Market Focus
2015 : Segmentation: VOD & OTT Usage
Segmentation: VOD & OTT Usage analyzes the competitive tension between pay-TV video on-demand services vs. over-the-top services. It presents Parks Associates’ Video Viewing Segmentation methodology and then analyzes the balance of VOD vs. OTT use and expenditure within each segment. It investigates the demand to access on-demand content on alternative platforms such as computers, tablets, and smartphones.
View all slides for this report
|
