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Computing & Mobile Products Purchased in the Year (2008 - 2014)

360 View Update – Market Focus


2014 : Choice of Mobile Device: The Consumer Perspective

Choice of Mobile Device: The Consumer Perspective analyzes the impact of new handset purchasing models on the market for mobile phones. It specifically considers models that allow the subscriber to purchase handsets without agreeing to a service contact. This analysis is complemented with an investigation of current trends in handset purchases including replacement rates and brand/OS preferences.

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