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Pay-TV Adoption by Video Viewing Segments (2012-2014)

360 View

2014 : 360 View: Digital Media & Connected Consumers

360 View: Digital Media & Connected Consumers analyzes trends in video consumption by platform and source. It segments consumers based on their consumption habits and identifies changes in their consumption habits over the last four years and changes in the relative size of each segment.

The analysis includes a detailed profile of each segment and their attitudes towards video consumption and identifies CE devices that influence video consumption habits. The research drills downs into three specific issues related to video consumption: the influence of household members on video purchase decisions, the importance of original programming, and mobile video.

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