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Parks Associates Multiscreen Segmentation

360 View Update – Market Focus


2014 : Profiles of Subscribers in Multifamily Residences

Profiles of Subscribers in Multifamily Residences analyzes video consumption and purchasing habits among consumers living in apartments and condominiums. It profiles the use of entertainment services and CE devices by these consumers, including a deep-dive analysis on pay-TV and how cord-cutting/shaving behavior among those living in apartments/condos differs from consumers living in detached houses. It also compares and contrasts video consumption patterns among those living in apartments/condos and identifies which consumer segments are more likely to live in multifamily residences.

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