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Store Visit to Research CE in Advance of Purchase by Store/Website (Q2/13)

360 View Update – Market Focus

2013 : The Role of Retail Stores

The Role of Retail Stores examines consumer use of the retail channel when researching and buying CE and mobile devices. It analyzes online shopping habits, including the disparity between intent to purchase online and actual behavior, and the differences in online vs. in-person retail shopping. The Market Focus also presents the advantages retail stores have over their online counterparts.

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