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Multiscreen Awareness by Pay-TV Provider).
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Multiscreen Use & Likelihood of Changing Providers by Video Viewing Segments (Q1/14)
360 View Update – Market Focus
2014 : Who is Using Multiscreen Services?
Who is Using Multiscreen Services? investigates the awareness and use of pay-TV multiscreen services. In particular, it analyzes which market segments are enthusiastic about multiscreen capabilities and what impact multiscreen services are having on subscriber churn rates.
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