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Connected Health Device Adoption by Health Segments (Q2/14)

360 View Update – Market Focus


2014 : Reasons for Appeal of Health and Fitness Devices

Reasons for Appeal of Health and Fitness Devices investigates the drivers behind the purchase of smart health devices. It begins with an overview of adoption trends for smart health devices and the reasons consumers purchase such devices. It then analyzes how purchase drivers differ between consumers and which segments are most influenced by each driver.

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