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Mobile App Usage by Smartphone OS (Q3/12)

360 View Update – Market Focus


2013 : Prescribing Apps: Engaging Health Consumers

Prescribing Apps: Engaging Health Consumers analyzes consumer use of health apps personally recommended by healthcare professionals. It quantifies and profiles the consumers using such apps and gauges the extent to which they feel the apps improved their personal health. It assesses the demand for such apps among non-users and the channels through which they are inclined to obtain such apps.

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