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Perceived Usefulness of Home Living Features For Oneself Among Connected Device Owners (Q2/17)
360 View Update – Market Focus
Wellness and Independent Living : Smart Home, Caregiving, and Aging-in-Place
This 360 View Update provides an analysis of existing and anticipated independent living needs among people age 50 and older. Based on survey data, this research explores consumers motivation and perception about aging, analyze key needs categories for independent living, explore their role as caregivers and resulting impact on their thinking about independent living, and test their interest and likelihood to buy for selected solutions/services, including those enabled by smart home technologies and products.
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