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Intention to Purchase Smart Products for TOU by Residence Type, Population Density, & Ethnic Heritage (Q4/16)

360 View Update – Market Focus

Smart Energy Management : Consumers and Time-of-Use Tariffs

Smart meter deployments are expected to reach 90M by 2020, creating an opportunity for utilities to use pricing as a DR tool. Time-of-use, demand charges, and real-time pricing all create incentives for consumers to shift load, but shifting consumers to variable rate plans has been a challenge. This research examines consumer preferences related to TOU rates and their impact on consumer behavior.

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