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Average Number of Days Watching Video on Specified Devices by Language/Ethnicity (Q3/16)

360 View Update – Market Focus

Entertainment Content : Video Consumption by Language Groups

Video Consumption by Language Groups analyzes the uptake and use of pay-TV and digital video services among select ethnic groups and households that speak a language other than English in the home. The research compares video habits and expenditures of these demographic groups against habits and spending among all broadband households and provides perspective on the similarities and differences between language and ethnic groups. The research provides recommendations for service operators and video content providers for targeting these particular markets as the market faces an increasingly diverse audience.

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