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Average Weekly Number of Hours Watching Types of Video on a Computer (Q3/16)
360 View
Entertainment Content : 360 View: Digital Media & Connected Consumers
360 View: Digital Media & Connected Consumers analyzes trends in video consumption by platform (TV, computer, smartphone, and tablet), source (broadcast, discs, online video, etc.), and content expenditure. It segments consumers based on their consumption habits and identifies how these habits have been changing over the last four years and how the relative size of each segment is changing. The analysis includes a detailed profile of each segment and their attitudes towards video consumption. The research also explores OTT service subscriptions as well as current online gaming and music consumption figures.
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