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Multi-Product CE Brand Owners by Education (Q1/16)

360 View Update – Market Focus

CE Devices and Mobility : CE Device Ecosystems

CE Device Ecosystems analyzes consumers who use multiple platforms (computers, smartphones, tablets, TVs, streaming media players) of the same brand (Apple, Amazon, Google, Samsung, Sony, Microsoft, etc.). This research explores the demographic distinctions between these brand loyalists and examines differing usage patterns, with particular attention given to the use of online content services.

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