"streaming" articles

As the presence of OTT services has increasingly grown over the past few years, free trials have been an effective tool for these services to engage and acquire customers. These free trials allow potential customers the opportunity to explore a service’s content offering as well as other aspects of the user experience that the free trial period and the user experience are compelling enough to convert those trialing the service to paying customers. Considering how effective free...

vMVPDs, online pay-TV services that offer bundles of live channels, entered the video services market in 2015 with a promise of lower monthly costs and more customizable channel packages than traditional pay-TV, and no restrictive contracts. The goal was to capture dissatisfied traditional pay-TV subscribers and those interested in an online live/linear TV experience. vMVPDs largely delivered on that promise by building a solid base of subscribers across several different providers, like...

The streaming video product market is changing as a whole, with streaming video subscription services contributing significantly to the rising number of users. The COVID-19 crisis is also having an impact on the growth of the streaming video product market, and many sheltering in place households are turning to technology as their primary form of entertainment and productivity. Consumer demand for streaming video products is at an all-time high, and the streaming video market has seen...

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences , finds nearly a third of US consumers are interested in cloud gaming and game subscription services. These services, including names such as NVIDIA GeForce NOW, Google Stadia, Microsoft’s upcoming Project xCloud, and PlayStation Now, have become hot topics in the gaming space for their attempt to replicate the streaming video service model. With a cloud gaming service,...

TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow as COVID-19 has kept consumers at home. Content styles and genres grow and change, while business models and transmission technologies evolve and cause disruption, but nothing changes the end consumers’ goal: to find video that they want to watch. Secondarily, consumers want to find that content in a manner that is affordable and easy. With the increasing number of on-demand options...

The pay-TV industry has faced immense pressure since the era of streaming video on-demand. As Netflix, Amazon Prime Video, Hulu, and even YouTube became increasingly popular, other streaming services continued to emerge. Suddenly, expensive contracts to receive hundreds of channels with only a handful of interest no longer appeals. However, a when Sling TV debuted in 2015, a new model emerged offering a lower price and a curated selection of channels with no commitment .   ...

2020 marks an unprecedented time in US and global history. COVID-19 is the first worldwide pandemic to strike our modern society, impacting global supply chains, worldwide businesses, and consumer spending. It has prompted exceptional actions from regulators in terms of both public health and monetary and fiscal policy. 70% of US consumers report that they are following social distancing rules, and 30% report that they are under shelter-in-place orders or are otherwise self-quarantining....

The traditional pay-TV industry has faced immense pressure since the era of streaming video on-demand, evidenced by years of cable and satellite subscriber losses from all providers. The shift to online video consumption has forced traditional players to adjust their strategies, or suffer the consequences. As traditional pay-TV providers realign their focus to more profitable broadband services, partnerships with online pay-TV providers continue to arise. In February 2020, the following...