"streaming" articles

T-Mobile launched a unique strategy to target cord cutters through distinct content offerings when it unveiled its vMVPD service TVision in November. Despite the steady growth of the online pay-TV market, TVision courted controversy early on when content providers filed complaints over T-Mobile’s separation of channels between its VIBE and LIVE plans. Providers including ViacomCBS, NBCU, and Discovery stated that TVision’s inclusion of their channels on the skinnier VIBE ($10/month)...

Change is the new normal for the video services market as the relationship between content, consumers, and services is constantly shifting.Parks Associates research reveals that the overall annual OTT churn rate is 38% for broadband households in the US. Taking this into consideration, services have to transform their operations to reduce costs, meet future demand, and support new business models. In this ever-changing environment, it is critical for content and streaming...

The $48.5 billion purchase of DirecTV by AT&T in 2015 collided with a rise in cord cutting that dominated the video market. The six years that has followed saw an emergence in video streaming services as an alternate to traditional TV packages that resulted in major losses for AT&T’s premium TV services. AT&T was in a difficult position with its legacy video assets and has invested its future in its flagship streaming service HBO Max. AT&T’s sale of a 30% stake...

Apple TV+ has become one of the leading SVODs since it launched in November 2019, building off of Apple’s brand recognition and device partnerships. At launch, Apple TV+ courted subscribers with a promotional deal offered. Users that purchased a new Apple device were given a year of free access to the service, and that promotion was first extended to February 2021. In an effort to retain the core subscribers who initially signed up for the service, Apple has extended the promotion...

As COVID-19 continues to impact the shuttering of movie theaters and the changes within content windowing, device manufacturers have raced to deliver premium home entertainment experiences as a supplement to audiences that regularly attend theaters. An announcement at CES indicates that Sony is leveraging its smart TV technology to generate interest in legacy and recent theatrical titles and its new line of Bravia XR TVs.   At CES 2021, Sony unveiled Bravia Core, a...

Parks Associates' upcoming Future of Video: OTT, Pay TV, and Digital Media conference will be held virtually on December 14-16 and will bring together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. Ahead of the conference, Renato Bonomini, VP, Global PreSales, ContentWise , shared with us his thoughts on...

Although the theatrical distribution model of new films has been threatened for years by the success of streaming services, the effects of COVID-19 has accelerated studios’ pivot towards streaming. In 2020, many films intended to earn substantial box office receipts ended up serving as gateways to a companion streaming service. Studios have been forced to weigh their options when it comes to recouping profits spent on large, mass market films. Shortly after WarnerMedia’s...

Since launching in May, WarnerMedia’s flagship streaming service HBO Max has underperformed in converting existing users, with only 30% of current HBO subscribers activating HBO Max. Some of this underperforming is due to the service’s lack of distribution on leading streaming video platforms such as Amazon and Roku. Despite the expansive content library, that includes content from HBO, Warner Brothers, DC Entertainment, Turner, Crunchyroll, Studio Ghibli, and other media...