"streaming" articles

Of 10,000 US broadband households, 82% subscribe to at least one OTT service, up 6% year-over-year, while 58% subscribe to a traditional pay-TV service, down 4% year-over-year. Parks Associates’ OTT Video Market Tracker  analyzes market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube, and Amazon, with updated deliverables throughout the year throughout the year documenting the following:...

The launch of NBCUniversal’s OTT streaming service Peacock last year was hampered by its unavailability on key leading platforms.  Parks Associates data from our OTT research shows Peacock’s position: Peacock reached a deal with Roku in September, and NBCUniversal announced this week that the streaming service will launch on Amazon devices starting June 24. Peacock will be compatible on all Fire TV devices, including Fire TV Stick 4K, Fire TV Stick Lite, Fire TV...

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big 3 Leads in Subscription Retention The “Big 3” in OTT services — Netflix, Amazon Prime Video, and Hulu — lead in subscriber retention with the longest average subscription lengths. While this can be partially attributed to their establishment within the market, these...

Submitted by Future of Video Speaker – Gideon Gilboa, Kaltura  Content and pricing alone are no longer enough to earn viewers’ loyalty. Households consider up to 13 video streaming attributes when deciding between subscriptions, according to Nielsen Total Audience Report. This is where smart data-driven strategies can help Cloud TV providers stand out from the competition and create sticky and engaging experiences based on all the data collected from their users....

Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continues with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Matt Smith, VP, Business Development, Symphony MediaAI, is featured as the Executive Spotlight during the session Retention and Churn in OTT from 11:45 to 12:15 PM CT. Prior to the session, Matt provided insights on how COVID-19 has influenced the OTT space: How are...

Parks Associates continues its 4th annual Future of Video: OTT, Pay TV, and Digital Media conference with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Jon Heim, Sr. Director of Product Mangement, TiVo , will be featured as an interactive panelist during Retention and Churn in OTT from 12:15 PM to 1:15 PM CT. Prior to the session, Jon provided insights on how OTT services are using data to retain consumers: How are OTT...

Parks Associates ’ 4th annual Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Future Today as a Gold Sponsor. Future Today is a leader in premium ad-supported video publishing platforms with over a decade of experience helping content creators distribute and monetize their video content on all major OTT platforms. The company helps brands connect with a highly-engaged OTT audience through highly-viewable and non-skippable TV ad units....

Parks Associates  continues its fourth annual  Future of Video: OTT, Pay TV, and Digital Media  virtual series with the upcoming sessions  Retention and Churn in OTT  and  Data and Decision Making in Video Services  on June 9 from 11 AM to 4:15 PM CT. During these sessions, leading industry executives will address customer churn, evaluation and uptake of services, and strategies for maintaining and retaining OTT subscribers, and best practices...