"streaming" articles

OTT video service popularity is still on the rise over 10 years after its debut. Parks Associates shows that there are now over 200 service options to choose from in the U.S. alone. While there are clear leaders in the industry, like Hulu, Netflix, and Amazon’s Prime Video, the remaining competitors are still battling for a spot on the top 10 list. Parks Associates recently released its 2018 update to the top 10 OTT contenders in its OTT Video Market Tracker and it seems that...

According to Parks Associates research, the percentage of broadband households not intending to purchase a smart home device due to security and privacy concerns has increased from 21% in Q1 2017 to 32% in Q1 2018. Further, more than one-fourth of U.S. broadband households strongly agree that it’s impossible to keep their personal data away from unauthorized users. Security and privacy concerns are clearly becoming top of mind for many connected consumers. As the number of...

In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sappington , Research Analyst, Parks Associates, led discussion about OTT churn rates and how companies can work to retain consumers and increase engagement. Joining Sappington was Swrve’s CMO, Barry Nolan and Comcast’s Senior Director of Product Management, David Browne. After a brief introduction of the panelists, Sappington started of the webcast with research on OTT consumers...

The growth in both traditional OTTs and virtual  MVPDs has been the story of 2018 so far in the digital media marketplace. It seems every day a new service is launching, a new company is entering the space, and a new option for content emerges for consumers. Luckily for content companies, consumers appear receptive to this trend and have responded with subscriptions. According to data from early 2018, Virtual MVPDs have seen the largest growth of any type of OTT...

Esports is going to be aired on ESPN during prime time. Activision Blizzard, the publisher of Overwatch , has announced a deal with Disney that will see the Overwatch League playoffs be broadcast on ESPN, ESPN 3, Disney XD, and ABC. While other esports such as Heroes of the Storm have been broadcast on Disney XD and ESPN before, this agreement will see the first day of the Overwatch League finals broadcast at 8 p.m. ET on ESPN with later highlights and analysis of the finals airing on...

By Brett Sappington and Billy Nayden What a great coincidence that AT&T’s acquisition of the company that brought us the power struggles of Westeros and Game of Thrones is likely to set off a new era of competition in pay TV. With a federal judge approving AT&T’s $85 billion buyout of Time Warner late Tuesday afternoon, the courts cleared a path for a number of imminent media deals that will undoubtedly bring substantial change to the media landscape....

OTT video is firmly established in the U.S. entertainment marketplace— more than two-thirds of U.S. broadband households have an OTT service —and the popularity of this service translates into hardware sales and usage. At first, connected gaming consoles were a leading connected entertainment platform, but as the market evolved, the race for to capture consumers’ video viewing is now between two device categories: smart TVs and streaming media players (SMPs). Many industry...

Having seen a fair few products and services at CES 2018, one technology stood out to me as being particularly interesting from a consumer standpoint: cloud computing services for the consumer. Two companies in particular were showing off this technology on the show floor, NVIDIA and a smaller company called Shadow. These companies charge consumers a monthly fee to stream the processing power of a high-end PC to any broadband-connected computer, the selling point being that once you...