"smart tv" articles

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month price point. From the article, "Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives" by Thomas Wilde.
 
by Parks Associates | Sep. 29, 2022
Tags: digital media, gaming, smart TV
Smart speakers and smart displays entered 2020 as one of the strongest-performing new consumer electronics categories since tablets and smartphones. Their upward trajectory has continued, now reaching over half of US internet households according to Parks Associates research. Smart speakers and smart displays are on their way to reaching levels of adoption and ubiquity not seen since perhaps the DVD player. To that end, the products are now in their third and fourth generations, and they...
 
by Elizabeth Parks | Sep. 21, 2022
Tags: connected CE, smart home, smart TV
Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, September 22 with the virtual session Digital Piracy and Distribution from 11 AM to 1:30 PM CT. This session will address addresses how content providers are using technology to combat piracy, while still preserving quality of service, quality of experience, and the quality of the customer relationship. Prior to the session, Matthew Fite , Chief Technology Officer, Verimatrix , provided...
 
by Parks Associates | Sep. 20, 2022
Tags: online video, OTT, pay TV, smart TV, streaming
The smart home will achieve significant penetration and widespread adoption among consumers, but the rate and speed of adoption are dependent upon companies telling a story to consumers in a method that resonates and provides beneficial value. As connectivity in the home increases year-over-year, smart home players have a chance to capitalize on and push the smart home forward. No single company holds the future in its grasp. Despite the promising future and the smart home’s...
 
by Elizabeth Parks | Aug. 26, 2022
Tags: security, smart home, smart TV
Parks Associates defines “smart spaces” as physical locations, equipped with networked devices and sensors-based solutions, that give individuals data about the location’s parameters and how the space is being used. “Smart spaces” are most commonly buildings but may be any type of location, including outdoor structures or vehicles. Smart spaces have a strong overlap with smart home, industrial IoT, and Industry 4.0, making use of the same concept of networked...
 
by Elizabeth Parks | Aug. 25, 2022
Tags: smart home, smart TV
There is no doubt the cloud gaming market is at an inflection point, with major heavyweights getting increasingly involved over the past 18 months. As of 2021, 75% of heads of US broadband households report playing video games for at least one hour per week and 30% of US broadband households reported subscribing to or trialing at least one free or paid gaming service. Cloud gaming services provide a new opportunity to serve the gaming market and capture the consumer segment without...
 
Increased smart TV affordability, improved performance, and improved streaming consumption experiences have all collectively added to smart TVs’ consumer appeal in recent history. Though both smart TVs and streaming media players have grown in adoption and importance, smart TVs are increasingly the streaming video device that services and developers should consider the most commonly owned within US broadband households. According to Parks Associates research of 10,000 internet...
OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of all video consumption. Parks Associates ongoing consumer survey research shows that Internet video over-took broadcast video in 2016 and accounts for the lion’s share of all video consumed. Now 83% of US households have an OTT service and pay-tv service (legacy and streaming pay tv)...

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