"smart TV" articles

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss research that analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends. AGENDA: Welcome: State of the Video Market Elizabeth Parks , President and CMO,  Parks Associates...

The OTT video market is maturing, as services adapt to a consumer base that is more intentional and more focused on value and simplicity. From 2021 to early 2022, the OTT video market showed signs of maturation, a contrast to the rapid growth and adoption shown over 2020. Subscription growth slowed as consumers faced a glut of service choices and inflationary pressures become more intentional in their subscription choices. The market is in the midst of change to adapt to these...

Consumers now have a deeper relationship with technology. The elevated use of connected devices for entertainment consumption, productivity, and access to services has proven durable even as out-of-home activities resumed. Technology demand remained strong entering 2022, and US internet households now own an all-time high of 16 connected devices on average. The consumer electronics (CE) category has displayed surprising resilience. Along with the unpredictability of the pandemic and...

Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “ Tech Innovation and New Partnerships ”  on November 10 at 11:00 AM CT for insights addressing how new tech like AI and machine learning can drive business value through enabling enhanced capabilities over non-AI-powered solutions. Panels and speakers include: AI and Video Analytics: Driving More Value for the Smart Home Alex...

  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...

The streaming video device market continues to evolve – amid growing consolidation around a handful of devices and platforms. Smart TV adoption is rising - now 60% of internet households report owning one - while streaming media players have plateaued; both remain important . Game console adoption continues to trend downward, in contrast. Given that most TV models are now smart TVs, the natural replacement cycle continues to drive incremental adoption. Smart TVs are...

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month price point. From the article, "Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives" by Thomas Wilde.

Smart speakers and smart displays entered 2020 as one of the strongest-performing new consumer electronics categories since tablets and smartphones. Their upward trajectory has continued, now reaching over half of US internet households according to Parks Associates research. Smart speakers and smart displays are on their way to reaching levels of adoption and ubiquity not seen since perhaps the DVD player. To that end, the products are now in their third and fourth generations, and they...