"security" articles

Protecting consumer data and person al information is critical as smart home devices move toward mass-market adoption. With this rise of connected devices, the number of annual security and data breaches continues to increase year-over-year — nearly 80% of US broadband households are concerned about the possibility of a data security or privacy breach in their home.  Join the CONNECTIONS Community and attend our upcoming session  Privacy and...
 
by Parks Associates | Oct. 16, 2020
Tags: CONNECTIONS, privacy, security
Video doorbells entered the market in 2012 as a new form of networked video product (IP connected camera) from a couple of startups that went on to become major brands while also being emulated by a variety of manufacturers. By 2016, approximately 1.5 million video doorbells had been sold as the product began a dramatic uptick in consumer awareness and purchasing. By the end of 2019, 11-12 million video doorbells had been sold. Video doorbells were first positioned as security...
 
by Brad Russell | Oct. 14, 2020
Tags: home safety, security, smart home
Cybersecurity threats facing consumers take many serious forms, but identity theft can cause the most damage to one’s life, reputation, and finances.  Join us for a complimentary and interactive webinar,  Boosting Service Value with Identify Theft Prevention Solutions , on  Thursday, October 1, 2020  at  11:00 a.m. PT / 1:00 p.m. CT , co-hosted with  F-Secure . Industry experts  Olli Bliss , Business...
 
by Parks Associates | Sep. 23, 2020
Tags: home networks, security, Webcast
Parks Associates recently interviewed  Anurag Gupta , Director Business Development, PSA Certified, with  Arm  to address the importance of device security for brands and demonstrate the value of standards and industry certifications in creating product differentiation, reducing risks, and building consumer trust. Increasing consumer concerns regarding IoT security and privacy have negatively impacted growth in many industries. Parks Associates data indicates that...
 
Our new research, Residential Security: Consumer Insights 2020 ,  finds security system adoption, after holding steady at 25-28% for over five years, jumped up to 33% of US broadband households at the end of 2019, up from 28% in 2019. This growth comes as consumers have more options, including DIY and ad hoc monitoring through smart home devices. Year-end 2019 represented a big win for the residential security industry, but 2020 will bring new challenges to the...
 
by Parks Associates | Aug. 14, 2020
Tags: CONNECTIONS, COVID-19, security
Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home products. Parks Associates Research Director, Brad Russell, gives us insight on what this means for the industry. What does Google’s investment mean for the home security market? Google’s investment demonstrates clear bullishness for both sides of the home security...
 
by Brad Russell | Aug. 4, 2020
Tags: Google, home safety, security
The security of the average home network has become exponentially more critical due to the shelter-in-place and work-at-home policies which have caused more families to live, work, and play at home. Regardless of recent re-openings, many predict that the way we work and live may be fundamentally changed. When remote internet connectivity blurs the line between work and home, cybersecurity takes on a whole new value in addition to the regular concerns of today’s households. The...
Home IoT Device Vulnerability Many consumers are wary of the vulnerabilities that come with IoT devices and the potential for hackers to expose their sensitive data. This is true among the general public, and even more so among those already owning smart home devices. At the end of 2019, nearly half of the segment Parks Associates classifies as the smart home disengaged (the 44% of broadband households not owning or intending to purchase any smart home device), cited data...

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