"pay TV" articles

The COVID-19 health crisis has fundamentally impacted the lifestyles and routines of all consumers. Shelter-in-place orders and work-at-home mandates have driven in-home video consumption to unprecedented levels, with nearly 3 in 10 US broadband households reporting an increase in usage of online video services and nearly 1 in 5 reporting an increased use of pay-TV services. Parks Associates’ new whitepaper,  Optimizing the Smart TV Experience , in cooperation...
 
by Parks Associates | Jun. 26, 2020
Tags: pay TV, smart TV, TV Everywhere
The entertainment industry has experienced significant turmoil in the past five years. Pay-TV cord-cutting and shaving continue, with adoption dropping from a high of 87% of US broadband households in 2014 to 73% in 2020. During the same period, OTT services exploded to more than 200 in the US market alone, and adoption grew from 55% to 76% in the US. Viewing platforms diversified, with content available across a variety of connected video and computing devices. Yet, in the midst of...
 
by David Drury | Jun. 3, 2020
Tags: OTT, pay TV, TV Everywhere
TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow as COVID-19 has kept consumers at home. Content styles and genres grow and change, while business models and transmission technologies evolve and cause disruption, but nothing changes the end consumers’ goal: to find video that they want to watch. Secondarily, consumers want to find that content in a manner that is affordable and easy. With the increasing number of on-demand options...
The traditional pay-TV industry has faced immense pressure since the era of streaming video on-demand, evidenced by years of cable and satellite subscriber losses from all providers. The shift to online video consumption has forced traditional players to adjust their strategies, or suffer the consequences. As traditional pay-TV providers realign their focus to more profitable broadband services, partnerships with online pay-TV providers continue to arise. In February 2020, the following...
 
by Brandon Riney | Mar. 10, 2020
Tags: OTT, pay TV, streaming
Christopher Rae , SVP of Global Operations,   Verimatrix , gave his insights on video services prior to the 2019  Future of Video: OTT, Pay TV, and Digital Media . Christopher participated on the research workshop session  Piracy: A Billion-Dollar Challenge  with  Steve Epstein , Head of Innovation and Distinguished Engineer,  Synamedia . What is the greatest disruption to the entertainment...
 
by Parks Associates | Dec. 8, 2019
Tags: digital media, OTT, pay TV, smart TV
Steve Epstein , Head of Innovation and Distinguished Engineer, Synamedia gave his insights on video services prior to the Parks Associates’  Future of Video: OTT, Pay TV, and Digital Media . Steve will participate at the pre-show workshop session  Piracy: A Billion-Dollar Challenge  on Monday, December 9 at 4 :45 pm . In addition,  Christopher Rae , SVP of Global Operations,  Verimatrix  will join him on this session....
 
by Parks Associates | Dec. 6, 2019
Tags: OTT, pay TV, smart TV
Jason Friedlander ,  Sr. Director Product Marketing,  Verizon Media  gave his insights on the entertainment industry prior to the Parks Associates’  Future of Video: OTT, Pay TV, and Digital Media . Jason will participate on the expert panel  The Future Role of Live TV  on Tuesday, December 10 at 4 :30 pm . Panelists who will join him on this session include: Jim Long , CEO, Didja, Inc . Scott Maddux , VP Business...
 
by Parks Associates | Dec. 4, 2019
Tags: OTT, pay TV, smart TV
Kim Hurwitz , Chief Marketing Officer, FITE.tv  gave her insights on the entertainment industry prior to the Parks Associates’  Future of Video: OTT, Pay TV, and Digital Media . Kim will participate on the expert panel  Engaging the Consumer: Sales, Marketing, and Social Media for Video Services  on Wednesday, December 11 at 11 :15 am . Panelists who will join her on this session include: Jake Katz, SVP Strategy, Trailer Park...
 
by Parks Associates | Nov. 25, 2019
Tags: digital media, OTT, pay TV, undefined

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