"pay TV" articles

The Future of Video: OTT, Pay TV, and Digital Media conference will be held December 14-16 and brings together industry leaders in the OTT market to share insights on consumers behaviors and preferences and the challenges for the video industry in meeting these expectations. Dan Hurwitz, Chief Revenue Officer at Penthera , recently shared how to prevent customer churn and what business looks like for OTT in a pandemic: What is the impact of the Pandemic on consumer viewing and...
 
by Parks Associates | Dec. 2, 2020
Tags: COVID-19, OTT, pay TV
Parks Associates recently announced Amdocs Media  as a sponsor for the upcoming Future of Video conference. Massive consumer demand for media and constant shifts in technology are continuously driving digital service providers to re-imagine their products and features. Amdocs Media, a division of Amdocs, combines the strategic capabilities of best-in-class acquired companies to provide end-to-end or modular solutions for the rapid deployment of new media services...
 
by Parks Associates | Dec. 2, 2020
Tags: OTT, pay TV, streaming
Parks Associates' upcoming Future of Video: OTT, Pay TV, and Digital Media conference on December 14-16 brings together industry leaders to share insights on new trends in the video and connected entertainment industries. Simon Leadlay, Head of Product Management at You.i TV , shared thoughts with us on the OTT industry's shift to online video consumption: How is the shift to online video consumption pushing traditional players to adjust strategies? There are two...
 
by Parks Associates | Nov. 25, 2020
Tags: OTT, pay TV, smart TV
Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the company's Xfinity set-top boxes and Flex streaming media devices. As per Wall Street Journal's report, Walmart would manufacture and promote the X1 smart TVs in its retail stores, potentially under Walmart branding, and also receive a share of recurring revenue generated via these smart TVs...
 
The TV market is undergoing transformational change, fueled by a shift in consumer preferences and viewing habits to online sources—average time spent watching internet video increased from 12.6 hours per week in 2017 to nearly 19 hours per week. Join us for a complimentary and interactive webinar,  TV’s Journey to the Cloud , on  Tuesday, August 25, 2020  at  11:00 a.m. CT , co-hosted with  Kaltura . Industry experts Nuno Sanches ,...
 
by Parks Associates | Aug. 24, 2020
Tags: cloud services, pay TV, Webcast
vMVPDs, online pay-TV services that offer bundles of live channels, entered the video services market in 2015 with a promise of lower monthly costs and more customizable channel packages than traditional pay-TV, and no restrictive contracts. The goal was to capture dissatisfied traditional pay-TV subscribers and those interested in an online live/linear TV experience. vMVPDs largely delivered on that promise by building a solid base of subscribers across several different providers, like...
 
by Steve Nason | Aug. 13, 2020
Tags: OTT, pay TV, streaming
The COVID-19 health crisis has fundamentally impacted the lifestyles and routines of all consumers. Shelter-in-place orders and work-at-home mandates have driven in-home video consumption to unprecedented levels, with nearly 3 in 10 US broadband households reporting an increase in usage of online video services and nearly 1 in 5 reporting an increased use of pay-TV services. Parks Associates’ new whitepaper,  Optimizing the Smart TV Experience , in cooperation...
 
by Parks Associates | Jun. 26, 2020
Tags: pay TV, smart TV, TV Everywhere
The entertainment industry has experienced significant turmoil in the past five years. Pay-TV cord-cutting and shaving continue, with adoption dropping from a high of 87% of US broadband households in 2014 to 73% in 2020. During the same period, OTT services exploded to more than 200 in the US market alone, and adoption grew from 55% to 76% in the US. Viewing platforms diversified, with content available across a variety of connected video and computing devices. Yet, in the midst of...
 
by David Drury | Jun. 3, 2020
Tags: OTT, pay TV, TV Everywhere

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