"online video" articles

There is a booming market for OTT services that spotlight niche genre interests and feature rare content not widely available. Services like Shudder, Arrow, Shout! Factory, and Screambox have all seen significant growth by catering to genre fans with programming tailored to their interests. Swedish home video label Klub Super 8 will launch the global subscription OTT service Cultpix in summer 2021. The service will feature over 400 cult classic and vintage films and television...

Parks Associates is hosting the next Future of Video: OTT, Pay TV, and Digital Media Conference on May 5 discussing Beyond the Theater and New Windowing Strategies. Event sponsors include: Everise, Deltatre, Brightcove, Bitmovin, and Metrological.  Prior to 2020, the traditional content windowing process for new theatrical releases had remained relatively the same for decades upon decades. Movie theaters were the primary channel for first-run movie titles and the...

In a year unlike any other, CES 2021 similarly proceeded unlike any CES before it, with the virtual event bringing the show to arguably its broadest audience yet. One aspect of the show that remained similar to previous years was the high-profile prominence of the latest and greatest television announcements from CE industry leaders. In contrast to years past however, CES 2021 saw the traditional TV market leaders redoubling their efforts to differentiate their sets in the face of...

As we head towards the new year, it’s a good point to look back at how the connected TV market has changed during the course of 2020. We’ve seen accelerations in the adoption of streaming video products, particularly connected TV devices such as smart TVs and streaming media players. In early 2020, retailers sold out of their existing stock as strong consumer demand ran up against factory shutdowns and delays in shipping. In the third quarter of 2020, production and shipping returned,...

The COVID-19 crisis and months of shelter-in-place/lockdown orders have changed operations for all businesses, especially small and medium-sized businesses (SMBs), which have had to adjust to reduced budgets and broad-scale shifts to work from home. The move to a remote workforce means deploying new software, like voice and video conferencing, to keep employees working at home productively. In fact, video conferencing services are now more common among SMBs than landline telephone...

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the company's Xfinity set-top boxes and Flex streaming media devices. As per Wall Street Journal's report, Walmart would manufacture and promote the X1 smart TVs in its retail stores, potentially under Walmart branding, and also receive a share of recurring revenue generated via these smart TVs...

OTT service churn reached 35% in 2019, up from 28% in 2018. As the OTT video market evolves and becomes more competitive, service providers are increasingly focused on engaging and keeping their subscribers and less focused on simply acquiring them. Because of this, customer engagement has become a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships to drive subscriber or viewer engagement and grow their...

“Baby Yoda.” These are two words that many consumers have come to recognize, and, frankly, to adore. The surge in popularity of the lovable character is symbolic of the company behind it. During its fiscal Q1 earnings call, The Walt Disney Company reported strong growth for its direct-to-consumer division, which includes Hulu, ESPN+, and newly-launched Disney+. Disney announced subscriber figures for each of its streaming services for the first time, illustrating its success in...