"online video" articles

OTT service churn reached 35% in 2019, up from 28% in 2018. As the OTT video market evolves and becomes more competitive, service providers are increasingly focused on engaging and keeping their subscribers and less focused on simply acquiring them. Because of this, customer engagement has become a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships to drive subscriber or viewer engagement and grow their...

“Baby Yoda.” These are two words that many consumers have come to recognize, and, frankly, to adore. The surge in popularity of the lovable character is symbolic of the company behind it. During its fiscal Q1 earnings call, The Walt Disney Company reported strong growth for its direct-to-consumer division, which includes Hulu, ESPN+, and newly-launched Disney+. Disney announced subscriber figures for each of its streaming services for the first time, illustrating its success in...

One of the most interesting announcements at CES 2020 was the April 6 launch date for Quibi . Intended to target Millennials, Quibi – short for Quick Bites – is a smartphone-only OTT service, featuring only video content of 10 minutes or less. Although there are plenty of apps which emphasize short-form video, an exclusive feature to Quibi is that all content is viewable in both horizontal and vertical screen orientations. Quibi is a hybrid AVOD/SVOD model, with an ad-supported...

CES is always an interesting time. Companies show off their latest and - hopefully - greatest, and we get to guess which of these things will actually still exist in a couple of months. This year, due to throwing out my back the prior Friday during the extremely daring and strenuous task of getting out of a chair, I missed attending in person. Instead I scoured the headlines for articles of interest. And, lo, I found something interesting. No, it wasn't cute robots. Or fake pork. Or...

The availability of OTT video services on multiple platforms is a key component of reaching new audiences. Due to the high cost and effort required to develop support on any given platform, services prioritize certain connected devices, at least initially. As a service matures, it continues to add support for new devices in order to capture feasible markets and provide current subscribers with additional ways to access content. As the market for OTT services evolves, new opportunities for...

During AT&T’s WarnerMedia Day on October 29, the company announced details of its upcoming streaming service, HBO Max. Previously, sparse information existed regarding the SVOD, with only an idea of its name, a general launch date, and limited knowledge of its content library. However, event presenters uncovered highly anticipated details that have remained speculative until now. HBO Max joins others in an attempt to steal some of the thunder from the “big three”...

Whoever told you that consumers are becoming exhausted over all of their entertainment subscriptions, just push them gently back under their cold, quiet rock of wrong conclusions… at least for now. Yes, pay-TV subscription numbers are declining, even with vMVPD (online pay-TV) services working to stem that growing tide. Yes, penetration of Netflix and Amazon are reaching ludicrous levels, rivaling penetration of toasters. Also, the logic seems sound—eventually people’s...

Any time you ask someone about the great things they saw at CES, you need to take their response with a grain (or heaping tablespoon) of salt. The issue is scope. The Consumer Electronics Show is far too big for any one person to get an accurate perspective given all of the keynotes, workshops press events, booths, theaters, and corporate suites to be navigated over a handful of days. For me, I try to sneak away from the suites for a few hours to track down major trends, look into...