"online video" articles

The use of streaming video services continues to rise, and people are viewing streaming video entertainment with the expectation that they can access their content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem.  55% of US broadband households now own a smart TV. 58% of those households use the smart TV as the device they access most...

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, March 31 with the virtual session Video Distribution Strategies from 11 AM to 1:30 PM CT. This session will address new video distribution strategies from a distribution perspective as consumer expectations of how, when, and where they can consume OTT video have changed. Prior to the session, Melissa de la Rama , Vice President, Distribution, WarnerMedia, provided insights on how HBO Max is...

The OTT market has witnessed massive growth and competition in the past 2 years. This growth is the result of increased market penetration and adoption of smart streaming devices, huge investments in OTT content, and increased consumer/subscriber demand due to COVID-19 restrictions. Parks Associates data shows that as of Q1 2021, smart TVs are present in 56% of US broadband households, and the top ten SVOD services in the US have over 266 million subscribers combined. Netflix’s...

Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various...

Throughout 2020, the United States’ broadband coverage gap was recognized as a major issue impacting Americans’ safety, quality of life, and ability to participate in work and schooling. According to Parks Associates estimates: ·       22% of US households, or roughly 27M households, lack a fixed home internet subscription; ·       10% of US households, or almost 13M households, are mobile-only –...

In 2020, Disney+ unveiled a three-pronged hybrid strategy that includes theatrically exclusive films, simultaneous releases in theaters and on transactional services, and streaming exclusives. Disney unveiled the transactional “Premier Access” tier on Disney+ with Mulan in September 2020, which required subscribers to pay an additional $30 fee in addition to their monthly recurring charges that already cost $7 per month. While the July release of Jungle Cruise was intended...

While Amazon Prime Video consistently ranks as a leading global OTT service, Amazon Studios hasn’t yet developed a deep roster of original movies and TV shows like its rivals Disney+ and HBO Max. Prime Video users primarily access library titles from other content providers and make use of the service’s aggregation functions. While acclaimed original programming such as the Oscar-nominated Manchester by the Sea and Emmy-winning Marvelous Mrs. Maisel were popular, Prime Video...

AT&T’s efforts to expand beyond its telecommunication arm to become an entertainment media conglomerate has mostly been a failing prospect. AT&T hoped to enter the pay-TV market with the purchase of DIRECTV in 2015 but was offset by the rise of streaming media. AT&T attempted to cut losses and drop its traditional pay-TV offerings when it sold a 30% stake of the DIRECTV, AT&T TV, and U-Verse businesses to private equity firm TPG in February. AT&T now looks to...