"industry event" articles

Subscription management and billing in the customer lifecycle is more important than ever before for media and entertainment companies. To thrive in today’s ever-changing market, business agility must be delivered through rich CRM-based subscriber lifecycle management to quickly launch new products, bundles, and promotions. On Thursday, June 11, 2020 at 8:30 a.m. PDT, Parks Associates’ Senior Director of Research Jennifer Kent  will join industry experts from Vlocity,...

Affordability is now the key to the smart home. New Parks Associates research shows that affordability has become the leading purchase consideration for smart home device purchase intenders. More than half (51%) of purchase intenders rank affordability as a top 3 purchase consideration, beating product reviews (31%) and data privacy/security efforts (29%). Affordability concerns have also become the leading purchase inhibitor among non-owners and non-intenders. Nearly half (44%) of...

Smart home device ownership tripled between 2014 and 2018, and households utilizing smart home technology now own an average of six devices. As the number of connected devices in the household increases, so does the consumer’s risk of exposure to a data privacy breach. That risk is amplified by devices like smart speakers with voice assistants (Amazon Echo, Google Home, etc.), which collect massive troves of data, while device manufacturers potentially harness that data without...

As adoption of smart home devices continues to grow, the smart home needs an interface to connect all the moving pieces in the home. For devices that are connected to cloud APIs, voice control has been transformational. While the UI experience is compelling, the true value of voice assistants is in their ability to unify control of fragmented and even disparate ecosystems. Consumers with smart home devices that are not part of a larger home control system (which is the majority of smart...

Prior to Parks Associates’ 23rd-annual CONNECTIONS: The Premier Connected Home Conference, Arsham Hatambeiki, Senior Vice President, Product & Technology, Universal Electronics Inc. spoke with the firm’s analyst team to his thoughts on connected entertainment and smart home ecosystems. Arsham participated on the Connected Entertainment and Smart Home: Bridging Parallel Ecosystems panel on Thursday, May 23, at 11:15 AM. Panelists who joined him on this session included:...

Prior to Parks Associates’ 23rd-annual CONNECTIONS: The Premier Connected Home Conference , Chris Gibbons, MD, Founder and CEO, The Greystone Group, Inc. spoke with the firm’s analyst team to his thoughts on independent living in the smart home. Chris participated on the Special Session: Independent Living in the Smart Home panel on Wednesday, May 22, at 3:30 PM. Panelists who joined him on this session included: Jeff Cutler, Chief Commercial Officer, Ada Health...

Prior to Parks Associates’ 23rd-annual CONNECTIONS: The Premier Connected Home Conference , Jeff Cutler, Chief Commercial Officer, Ada Health spoke with the firm’s analyst team to his thoughts on independent living in the smart home. Jeff participated on the Special Session: Independent Living in the Smart Home panel on Wednesday, May 22, at 3:30 PM. Panelists who joined him on this session included: Chris Gibbons, MD, Founder and CEO, The Greystone Group, Inc....

Prior to Parks Associates’ 23rd-annual CONNECTIONS: The Premier Connected Home Conference , Brian Brackenbury, Director, Connected Products, Gentex Corporation, spoke with the firm’s analyst team to discuss the smart home experience. Brian participated on the Connected Cars: Extension for the Smart Home panel on Wednesday, May 22, at 10:15 AM. Panelists who joined him on this session included: Jan-Philipp Gehrmann, Director, Head of Automotive Sales & Marketing...