"home safety" articles

The CONNECTIONS Conference is the premier Connected Home conference focused on emerging technology markets in digital media, content distribution, and mobile applications and services. This year' sessions offer its attendees a mix of valuable market research, analysis, and industry insight. During the conference's DIY: Impact on Smart Home and Security session, a  panel of industry experts from across the DIY to Pro-spectrum discussed consumer responses to ever-expanding DIY...
DIY and smart home products are adding opportunity and volatility to the market for professionally monitored security and driving changes in the home security business. These solutions offer consumer advantages with lower-cost and contract-free monitoring options that attract new consumers. In the COVID-19 environment, direct-to consumer sales of DIY systems and do-it-with me services offered by dealers have provided a means to keep doing business. However, adopting these new offerings...
 
Innovative companies are driving new revenue by extending professional monitoring services beyond residential security to new use cases in the connected home.    These include monitoring of loss prevention devices, personal emergency response systems (PERS), energy management, asset tracking services, and indoor air quality, among others. Parks Associates research finds that 28% of seniors with security systems in place are willing to pay for in-home...
 
Video doorbells entered the market in 2012 as a new form of networked video product (IP connected camera) from a couple of startups that went on to become major brands while also being emulated by a variety of manufacturers. By 2016, approximately 1.5 million video doorbells had been sold as the product began a dramatic uptick in consumer awareness and purchasing. By the end of 2019, 11-12 million video doorbells had been sold. Video doorbells were first positioned as security...
 
by Brad Russell | Oct. 14, 2020
Tags: home safety, security, smart home
Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home products. Parks Associates Research Director, Brad Russell, gives us insight on what this means for the industry. What does Google’s investment mean for the home security market? Google’s investment demonstrates clear bullishness for both sides of the home security...
 
by Brad Russell | Aug. 4, 2020
Tags: Google, home safety, security
Security industry watchers have anxiously awaited Q1 earnings calls to see how market leaders fared as a robust start to 2020 hit COVID-19 headwinds in March. A strong 2019 resulted in 31-32% of US broadband households owning a working security system, up a substantial 5% points over 2018. Eight-eight percent of security system owners have professional monitoring, according to a Q4 2019 Parks Associates study. The view from the top, thus far, is that the residential security...
The residential security industry has made significant efforts to expand the market beyond the roughly 30% of broadband households that have a security system. The entrance of tech giants and MSOs raises awareness of security solutions; new business models emerged as a result of changing consumer preferences; and technology advancements such as video analytics, audio analytics, and voice control are improving the user experience. As a result, the security industry is finally able to reap...
 
by Dina Abdelrazik | Apr. 9, 2020
Tags: coronavirus, COVID-19, home safety, security
Home services providers of all types have rapidly adapted to COVID 19 limitations and challenges in a variety of ways. These adaptations have short-term, mid-term, and long-term implications for how companies and consumers will think about and plan for delivery of services in the future. In the short term, service providers have adopted a variety of strategies to keep employees and consumers safe, served, and informed: Some, such as Comcast Xfinity Home, have suspended...

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