"digital media" articles

Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Comcast Technology Solutions as a sponsor of the December 14 session The Age of Video Aggregation. Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite that provides the industry with the technology, scale and expertise to expand and navigate the rapidly-changing media and entertainment technology landscape. Comcast invents technology...
 
by Parks Associates | Oct. 6, 2021
Tags: digital media, OTT, pay TV
In 2020, Disney+ unveiled a three-pronged hybrid strategy that includes theatrically exclusive films, simultaneous releases in theaters and on transactional services, and streaming exclusives. Disney unveiled the transactional “Premier Access” tier on Disney+ with Mulan in September 2020, which required subscribers to pay an additional $30 fee in addition to their monthly recurring charges that already cost $7 per month. While the July release of Jungle Cruise was intended...
The overall use of ad-based OTT video continues to dramatically rise, with no single service leader. More than 30 million (or 31%) of US broadband households use free ad-based OTT services, which is a six-point increase from Q1 of 2020. Without a leading service, providers with unique offerings have the ability to climb to the top in the OTT space. Don’t miss Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media as it continues its virtual series next week with...
 
by Parks Associates | Jul. 21, 2021
Tags: digital media, OTT, pay TV
In March, the debut of Univision Communications’ free ad-supported OTT service Prende TV marked one of the most significant streaming launches of 2021. A major service featuring Spanish-language films, TV shows, and nonfiction content was unprecedented within the US market. Univision aims to be the dominant content provider for Spanish-language content, and the corporation has its eyes on global expansion with the announcement of a new streaming service. Univision will launch a...
 
by Liam Gaughan | Jun. 30, 2021
Tags: digital content, digital media, OTT
Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Gabriel Berger, CEO, ThinkAnalytics , was featured as the visionary keynote speaker during the session Data and Decision Making in Video Services , where he discussed the best practices in data-driven decision making and how to maximize a competitive advantage in today’s...
 
by Parks Associates | Jun. 28, 2021
Tags: COVID-19, digital media, OTT
The launch of NBCUniversal’s OTT streaming service Peacock last year was hampered by its unavailability on key leading platforms.  Parks Associates data from our OTT research shows Peacock’s position: Peacock reached a deal with Roku in September, and NBCUniversal announced this week that the streaming service will launch on Amazon devices starting June 24. Peacock will be compatible on all Fire TV devices, including Fire TV Stick 4K, Fire TV Stick Lite, Fire TV...
 
Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Amruta Shankar, Director of Data and Analytics, Synamedia , was featured as an interactive panel member during the session Data and Decision Making in Video Services , where she helped address best practices in data-driven decision-making, the types of technology solutions...
 
by Parks Associates | Jun. 23, 2021
Tags: digital media, OTT, TV Everywhere
Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continues with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Matt Smith, VP, Business Development, Symphony MediaAI, is featured as the Executive Spotlight during the session Retention and Churn in OTT from 11:45 to 12:15 PM CT. Prior to the session, Matt provided insights on how COVID-19 has influenced the OTT space: How are...
 
by Parks Associates | Jun. 7, 2021
Tags: COVID-19, digital media, streaming

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