"digital media" articles

  With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent user interfaces across platforms and limited entertainment consumption time available, today’s video viewers are increasingly looking for a more simple experience. A Parks Associates study of  Home Service Bundles: OTT as a Value-Added Service , reveals that 59% of OTT...
The gaming industry is in the midst of a transition towards greater multiplatform play and greater dependence on recurring subscription service revenue. The increasingly mobile connected consumer fuels the momentum behind mobile gaming. Consumer interest in multiplayer gaming, particularly on PC and gaming consoles, continues to be healthy. Game industry competitors are investing in growing their services revenue as consumers find subscription access to multiplayer capabilities, game...
OTT services experienced significant growth during the height of the COVID-19 pandemic. In Q3 2021, 80% of US internet households reported subscribing to at least one OTT service. Meanwhile, just 57% said they subscribed to a traditional pay-tv service, continuing the long, steady decline that began more than five years ago. Initially, direct-to-consumer services were offered by providers like Netflix, founded in 1997. But now, consumers have more options. In fact, the...
 
by Elizabeth Parks | Apr. 26, 2022
Tags: digital media, OTT, streaming
Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, March 31 with the virtual session Video Distribution Strategies from 11 AM to 1:30 PM CT. This session will address new video distribution strategies from a distribution perspective as consumer expectations of how, when, and where they can consume OTT video have changed. Prior to the session, Melissa de la Rama , Vice President, Distribution, WarnerMedia, provided insights on how HBO Max is...
There’s been an ongoing shift by the local news industry towards taking advantage of OTT/streaming opportunities when it comes to distribution and reach. It recently started gaining critical mass in 2020 and particularly during 2021 as streaming became normative and even a necessity for information dissemination. Pay-TV subscribers are much less likely to own and use a TV antenna than non-subscribers. As of Q3 2021, Parks Associates’ consumer survey of 10,000 US internet...
 
Adoption of the connected lifestyle continues to expand as the supporting technologies mature and the value propositions of smart, connected devices and streaming services are better understood by consumers. Crossover opportunities are emerging between ecosystems in home security, home controls, entertainment, and energy sectors, among others. Currently, according to Parks Associates research, the average internet household has 14.5 connected devices including connected...
 
by Elizabeth Parks | Feb. 8, 2022
Tags: digital media, smart home, smart TV
In today’s smart TV market, the platform is the battleground. Due to the content consumption, user experience, feature options, and data-related revenue it enables – the smart TV software platform now is nearly as important as the hardware itself. The modern smart TV market is less than 10 years old. It is a success story of a once-niche concept that has since become an incredibly successful consumer electronics (CE) product and mainstay of the modern connected home....
 
by Elizabeth Parks | Feb. 2, 2022
Tags: digital media, OTT, smart TV
The comments below are from Parks Associates research team: Paul Erickson, Research Director; Eric Sorensen, Sr. Contributing Analyst, and Jennifer Kent, VP of Research. Parks Associates extensively covers the video services market and all things technology. We welcome any feedback! In light of Netflix's most recent earnings report, the gap between the Big Three and the Non-Big Three continues to narrow. Netflix's dominance in the over-the-top (OTT) streaming sector is...
 
by Elizabeth Parks | Jan. 21, 2022
Tags: digital media, OTT, streaming

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