"digital media" articles

The overall use of ad-based OTT video continues to dramatically rise, with no single service leader. More than 30 million (or 31%) of US broadband households use free ad-based OTT services, which is a six-point increase from Q1 of 2020. Without a leading service, providers with unique offerings have the ability to climb to the top in the OTT space. Don’t miss Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media as it continues its virtual series next week with...
 
by Parks Associates | Jul. 21, 2021
Tags: digital media, OTT, pay TV
In March, the debut of Univision Communications’ free ad-supported OTT service Prende TV marked one of the most significant streaming launches of 2021. A major service featuring Spanish-language films, TV shows, and nonfiction content was unprecedented within the US market. Univision aims to be the dominant content provider for Spanish-language content, and the corporation has its eyes on global expansion with the announcement of a new streaming service. Univision will launch a...
 
by Liam Gaughan | Jun. 30, 2021
Tags: digital content, digital media, OTT
Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Gabriel Berger, CEO, ThinkAnalytics , was featured as the visionary keynote speaker during the session Data and Decision Making in Video Services , where he discussed the best practices in data-driven decision making and how to maximize a competitive advantage in today’s...
 
by Parks Associates | Jun. 28, 2021
Tags: COVID-19, digital media, OTT
The launch of NBCUniversal’s OTT streaming service Peacock last year was hampered by its unavailability on key leading platforms.  Parks Associates data from our OTT research shows Peacock’s position: Peacock reached a deal with Roku in September, and NBCUniversal announced this week that the streaming service will launch on Amazon devices starting June 24. Peacock will be compatible on all Fire TV devices, including Fire TV Stick 4K, Fire TV Stick Lite, Fire TV...
 
Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Amruta Shankar, Director of Data and Analytics, Synamedia , was featured as an interactive panel member during the session Data and Decision Making in Video Services , where she helped address best practices in data-driven decision-making, the types of technology solutions...
 
by Parks Associates | Jun. 23, 2021
Tags: digital media, OTT, TV Everywhere
Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continues with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Matt Smith, VP, Business Development, Symphony MediaAI, is featured as the Executive Spotlight during the session Retention and Churn in OTT from 11:45 to 12:15 PM CT. Prior to the session, Matt provided insights on how COVID-19 has influenced the OTT space: How are...
 
by Parks Associates | Jun. 7, 2021
Tags: COVID-19, digital media, streaming
Parks Associates continues its 4th annual Future of Video: OTT, Pay TV, and Digital Media conference with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Jon Heim, Sr. Director of Product Mangement, TiVo , will be featured as an interactive panelist during Retention and Churn in OTT from 12:15 PM to 1:15 PM CT. Prior to the session, Jon provided insights on how OTT services are using data to retain consumers: How are OTT...
 
by Parks Associates | Jun. 4, 2021
Tags: digital media, OTT, streaming
Parks Associates ’ 4th annual Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Future Today as a Gold Sponsor. Future Today is a leader in premium ad-supported video publishing platforms with over a decade of experience helping content creators distribute and monetize their video content on all major OTT platforms. The company helps brands connect with a highly-engaged OTT audience through highly-viewable and non-skippable TV ad units....

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