"digital media" articles

A major change in live entertainment in the advent of the internet age is the desire for interaction and engagement from all involved parties. Content creators, providers, and networks are not just looking for viewers, but dedicated fans who engage with their intellectual property on a variety of platforms. This engagement increases the need for viewers to watch live and participate in a community around their favorite pieces of content. Social Media/Apps Brands now can...
 
by Elizabeth Parks | Aug. 29, 2022
Tags: apps, digital media, Facebook, smartphones
A majority of US internet households now own and use at least one internet-connected health product that captures and interprets their health data. Consumers’ adoption and use of smart watches continue to increase, while other device categories have declined post the height of the pandemic. Over half of wearables-owning households report owning and using an Apple Watch. Since its acquisition by Google, Fitbit has declined from the market leader to second place. After a successful...
OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of all video consumption. Parks Associates ongoing consumer survey research shows that Internet video over-took broadcast video in 2016 and accounts for the lion’s share of all video consumed. Now 83% of US households have an OTT service and pay-tv service (legacy and streaming pay tv)...
Accessing and experiencing digital media have become more complicated over the past few years, both for consumers and the companies providing the content. The fracturing of entertainment options, coupled with a decline in traditional pay TV, has forced many consumers to subscribe to a bevy of services in order to access the video content they want to watch. While this situation offers consumers a greater than ever selection of content, it offers a unique set of challenges from an...
Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce MediaKind as a sponsor of the upcoming event. MediaKind is a global media technology leader focused on enabling the delivery of next-generation live and on-demand, mobile and multi-screen media experiences for everyone, everywhere.  MediaKind currently serves over 900 cable, satellite, telecom service providers and broadcasters around the world with end-to-end video delivery solutions...
The growth of online video and connected devices has had profound effects on content creators. Furthermore, the changing distribution environment is simultaneously enabling the shift from traditional broadcast media to digital services with so, so many advanced features. This transition has affected content creators in a variety of ways: More content : While the trope “more content is available to consumers now than at any time in history” is repeated constantly throughout...
 
Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services and strategies for building successful video services.  The July 21 featured keynote speaker is Robert Gelick ,  Chief Product Officer,...
Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce Firstlight Media as a sponsor of the upcoming event.  Firstlight Media is leading cloud transformations of OTT and in-home experiences for pay TV, telcos, and MVPDs. Its cloud-native platform outperforms legacy online video platforms in critical areas, including delivering premium video, handling complex use cases, and scaling to millions of viewers. Firstlight Media enables immersive...

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