"OTT" articles

Over-the-Top (OTT) video streaming services compete based on content. User experience, price, brand and marketing are all important, but consumers pay for services in order to have something to watch. Increasingly, services are relying on exclusive or original content as a key success factor. Escalating investment in original content continues as services seek sustainable differentiation. At the same time, TV networks are launching their own OTT services, often with content that they...
 
by Seth Yockey | Nov. 6, 2019
Tags: digital media, OTT
During AT&T’s WarnerMedia Day on October 29, the company announced details of its upcoming streaming service, HBO Max. Previously, sparse information existed regarding the SVOD, with only an idea of its name, a general launch date, and limited knowledge of its content library. However, event presenters uncovered highly anticipated details that have remained speculative until now. HBO Max joins others in an attempt to steal some of the thunder from the “big three”...
From a consumer perspective, the idea of video entertainment is simple: watch something that is engaging and interesting. While several differentiating factors impact consumer selection , such as ease of use, pricing and promotional value, and platform availability, the type of content offered heavily influences the traffic a video service receives. Consumers ultimately care about what they’re watching and will tolerate other elements that might hinder their video entertainment source...
 
by Brandon Riney | Aug. 21, 2019
Tags: digital content, OTT
Whoever told you that consumers are becoming exhausted over all of their entertainment subscriptions, just push them gently back under their cold, quiet rock of wrong conclusions… at least for now. Yes, pay-TV subscription numbers are declining, even with vMVPD (online pay-TV) services working to stem that growing tide. Yes, penetration of Netflix and Amazon are reaching ludicrous levels, rivaling penetration of toasters. Also, the logic seems sound—eventually people’s...
 
by Brett Sappington | Jun. 5, 2019
Tags: online video, OTT
In an eventful week for streaming news, an already fragmented market for content splintered further with major announcements from NBCUniversal and WarnerMedia about the future of their content on major OTT services. Following the sale of 21st Century Fox, Disney now owns the majority of Hulu, and officially flexed its muscles on Tuesday, May 14, taking full control of Hulu from Comcast and allowing the minority owner to sell their stake in the streaming service in 2024. In...
 
by Billy Nayden | May. 16, 2019
Tags: digital media, OTT
Though many services tout a long list of service features and various value-adds, differentiation in the SVOD market relies heavily on the content made available to consumers. The top three OTT SVOD services have well known successes— House of Cards, Stranger Things , and Black Mirror from Netflix, The Handmaid’s Tale from Hulu, and The Marvelous Mrs. Maisel from Amazon Prime Video. Outside of the top three, the most notable example of differentiation through flagship...
 
by Michael Tuck | May. 1, 2019
Tags: digital content, OTT
At the investor day presentation on April 11, Disney announced a number of details of its new streaming service, Disney+, slated for release in November of this year.  This play by Disney is to enter the rarified air occupied by the “big three” OTT services – Netflix, Amazon Prime Video, and Hulu. Ninety-one percent of US broadband households who subscribe to at least one OTT service subscribe to at least one of the big three services, representing 64% of all...
 
by Billy Nayden | Apr. 15, 2019
Tags: digital media, OTT
I recently returned from the Streaming Summit at this year’s NAB Show in Las Vegas. The Streaming Summit is in its second year and is solely focused on the current and future state of the streaming and OTT video space. Speakers from market leaders such as Amazon Prime Video, Hulu, Google, Comcast, and CBS Interactive among others, discussed topics ranging from improving the customer experience to implementing varying service business models to building an OTT platform to streaming live...
 
by Steve Nason | Apr. 11, 2019
Tags: OTT, streaming

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