"OTT" articles

  Historically, live sports programming has driven viewership and ratings for linear networks. Live sports programming continues to migrate online as more sports media rights become available. Numerous streaming providers continue to outbid one another for the coveted sports media rights. Sports consumers do not want to miss "water cooler" moments with their favorite sports teams. Live programming has been viewed by 78% of sports streaming subscribers. Even if news is...
 
by Parks Associates | May. 20, 2022
Tags: gaming, online video, OTT, streaming
Parks Associates data from Q3 2021 shows that 34 million households watch ad-based OTT services. Advertising-based video-on-demand services (AVOD) offer a library of on-demand content users can access at any time, with advertisements interwoven at periodic intervals throughout the video stream. These ad-based models are a popular choice for consumers who are reluctant to pay for yet another OTT service. While ad-based models allow services to access a broader base of consumers than...
  With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent user interfaces across platforms and limited entertainment consumption time available, today’s video viewers are increasingly looking for a more simple experience. A Parks Associates study of  Home Service Bundles: OTT as a Value-Added Service , reveals that 59% of OTT...
 
by Sarah Lee | May. 10, 2022
Tags: cord cutting, digital media, OTT, smart TV, streaming
Comcast and Charter Communications announced a 50:50 joint venture between the two cable giants to develop a streaming platform that will be available nationwide. Both companies’ broadband and cable video businesses are excluded from the partnership. Comcast will contribute streaming service Xumo, which Comcast owns, in addition to licensing its aggregated streaming platform Flex and contributing its retail business for its XClass TVs. Charter will contribute $900 million, which will be...
 
by Elizabeth Parks | May. 4, 2022
Tags: OTT, pay TV, streaming
OTT services experienced significant growth during the height of the COVID-19 pandemic. In Q3 2021, 80% of US internet households reported subscribing to at least one OTT service. Meanwhile, just 57% said they subscribed to a traditional pay-tv service, continuing the long, steady decline that began more than five years ago. Initially, direct-to-consumer services were offered by providers like Netflix, founded in 1997. But now, consumers have more options. In fact, the...
 
by Elizabeth Parks | Apr. 26, 2022
Tags: digital media, OTT, streaming
The use of streaming video services continues to rise, and people are viewing streaming video entertainment with the expectation that they can access their content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem.  55% of US broadband households now own a smart TV. 58% of those households use the smart TV as the device they access most...
Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, March 31 with the virtual session Video Distribution Strategies from 11 AM to 1:30 PM CT. This session will address new video distribution strategies from a distribution perspective as consumer expectations of how, when, and where they can consume OTT video have changed. Prior to the session, Melissa de la Rama , Vice President, Distribution, WarnerMedia, provided insights on how HBO Max is...
Over the past decade, a growing percentage of US are connected to the internet, but do not receive home internet service from a traditional home internet provider. The bulk of these consumers are “mobile-only”, connected via a smartphone or tablet. With the launch of 5G home internet, and new low-orbit satellite networks, the market is poised for further shifts.  Fiber, fixed wireless buildouts set the stage for a Gigabit world. Accelerated by the pandemic, consumer...
 
by Elizabeth Parks | Mar. 9, 2022
Tags: broadband, mobile, OTT

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