"Internet of Things" articles

Connectivity of a smart home provides consumers and energy service providers the tools to manage energy consumption throughout the home. As the adoption of solar, storage, and electric vehicles continues to rise, utilities have the opportunity to align operation of smart home devices to the needs of the grid. Don’t miss Parks Associates ’ Smart Energy Summit: Engaging the Consumer conference as it continues its virtual series next week with the upcoming session Next Stages...

Amidst this disruptive year, the smart home market continued its steady growth, with 34% of consumers owning a core smart home device and 41% owning a remotely monitored connected home device. Not only are new households getting in on the smart home trend, but current device owners are adding to their collection. Parks Associates research shows that 17% of US broadband households are now what we call smart home Power Users, meaning they own at least five smart home devices — and this...

Parks Associates ’ 4th annual Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Future Today as a Gold Sponsor. Future Today is a leader in premium ad-supported video publishing platforms with over a decade of experience helping content creators distribute and monetize their video content on all major OTT platforms. The company helps brands connect with a highly-engaged OTT audience through highly-viewable and non-skippable TV ad units....

Parks Associates data finds one-third of smart device owners in US broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door lock owners. Brand announcements at CES 2021 last week revealed companies are continuing to develop products in efforts to drive demand in the smart home ecosystem during COVID-19 and beyond. Among the latest announcements, Parks Associates found these noteworthy: Alarm.com, who...

Parks Associates is now accepting speaker submissions for CONNECTIONS™ 2021. The CONNECTIONS™ Community brings together over 1,200 industry executives to network and participate in sessions focused on converging IoT industries. Submit to Speak: http://www.parksassociates.com/events/connections-us/conn-us-cfp CONNECTIONS™ 2021 will feature sessions on March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10. Thank you to our early 2021...

Contextual awareness, AI, and machine learning are among the innovations elevating user experiences in the smart home device space by moving the market beyond scripted, pre-programmed automation scenes. These improvements can deliver a more streamlined onboarding process, interoperability between more devices, multi-modal access, and granular personalization that adapts to multiple lifestyles in the household. This session opens with a Consumer Perspective presenting first-hand...

Parks Associates recently interviewed  Anurag Gupta , Director Business Development, PSA Certified, with  Arm  to address the importance of device security for brands and demonstrate the value of standards and industry certifications in creating product differentiation, reducing risks, and building consumer trust. Increasing consumer concerns regarding IoT security and privacy have negatively impacted growth in many industries. Parks Associates data indicates that...

Some of our latest consumer research, Households with Children: Dominant Tech Purchasers , reveals households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. About 30% of broadband households have children at home, which translates to 32 million households. In general, households with children are young enough to be receptive to smart home technology but old enough to have the...