"Internet of Things" articles

The security of the average home network has become exponentially more critical due to the shelter-in-place and work-at-home policies which have caused more families to live, work, and play at home. Regardless of recent re-openings, many predict that the way we work and live may be fundamentally changed. When remote internet connectivity blurs the line between work and home, cybersecurity takes on a whole new value in addition to the regular concerns of today’s households. The...
Home IoT Device Vulnerability Many consumers are wary of the vulnerabilities that come with IoT devices and the potential for hackers to expose their sensitive data. This is true among the general public, and even more so among those already owning smart home devices. At the end of 2019, nearly half of the segment Parks Associates classifies as the smart home disengaged (the 44% of broadband households not owning or intending to purchase any smart home device), cited data...
As many states start to loosen shelter-in-place mandates, industry players are trying to understand the impact of the global pandemic on their respective markets. The COVID-19 pandemic and its economic impact are still largely evolving, and the industry and market response will continue to evolve as well. We have seen a limited number of new smart home product releases in Q1 2020. This could indicate that smart device brands are operating their businesses conservatively as they...
 
by Patrice Samuels | May. 22, 2020
Tags: Internet of Things, smart home
Security industry watchers have anxiously awaited Q1 earnings calls to see how market leaders fared as a robust start to 2020 hit COVID-19 headwinds in March. A strong 2019 resulted in 31-32% of US broadband households owning a working security system, up a substantial 5% points over 2018. Eight-eight percent of security system owners have professional monitoring, according to a Q4 2019 Parks Associates study. The view from the top, thus far, is that the residential security...
More than ever before connected devices have been essential in helping consumers work, learn, and entertain at home. They also play a great role in home security as well as health and wellness. Given the surge of smart home products and online activity, consumers’ vulnerability to cybercriminals continues to rise and it is important to consider adapting device protections in this new environment. Join us for a complimentary webinar, IoT Security: Establishing Frameworks to...
 
Parks Associates’ mission is to help companies navigate the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, and trailblazing conferences. As an internationally recognized woman-founded market research and consulting company ,  we strive to be the leading provider of knowledge for the consumer technology industry, facilitating better business decisions and providing best in class event experiences....
The outbreak of COVID-19 and subsequent shelter-in-place mandates by government officials in many states have led to a dramatic shift in how consumers live and conduct business, including an increase in adoption and use of technology. Social distancing guidelines dictate that work, education, and entertainment activities are all centered on the home. In addition, brick-and-mortar retail store shopping is severely restricted, and consumers must find other ways to attain services that...
The ideal smart home experience for consumers is one in which a broad range of smart home devices are setup effortlessly and work seamlessly together, providing convenience to the user and enhanced value for all products in the ecosystem. The connectivity, automation, and data sharing derived from integration can create a differentiated user experience, when done well. A number of companies, and organizations continue to work on improving interoperability: CHoIP - Amazon, Apple,...
 

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