"COVID-19" articles

Parks Associates continued its twenty-sixth annual CONNECTIONS™  conference with our in-person conference in Frisco, Texas on May 17-19. Amanda Forsyth, Director of Product Management at Cognitive Systems. Ahead of the conference, Amanda provided insights on how smart home products are evolving and consumer insights that will have an impact over the next few years. Amanda spoke on the panel, Health and Wellness Solutions: Expanding the Market, on May 19 at 1:00 PM CT which...
Parks Associates continues its twenty-sixth annual CONNECTIONS™ with our in-person conference in Frisco, Texas on May 17-19. Mitch Klein, Executive Director at Z-Wave Alliance will be featured on the panel, Bringing New Value: Growing Role of Smart Home Platforms, on May 18 at 8:30 AM CT which addresses how companies in this space can leverage platforms and industry standards to provide a reliable, interoperable ecosystem with a simplified user experience, delivering expanded value...
COVID-19 has redefined the market for security and related smart home devices, with both positive and negative factors emerging in this new environment. From the very beginning of the pandemic, many people, unwilling to risk exposure to COVID-19, have avoided circumstances where an installation or repair technician would enter their home. This cramped growth for traditional security systems also heightens the willingness to acquire self-install security systems. Countering this...
  COVID-19 did inhibit security dealer sales greatly in 2020, but they have adapted quickly, developing remote tools and providing customer reassurances. Sales began to rebound in 2021 and smart home device sales increased significantly. While DIY installation options have helped expand the adoption of home security systems, security dealers still dominate the purchase channel. Parks Associates latest research shows the majority of broadband households continue to...
 
by Parks Associates | Mar. 12, 2022
Tags: broadband, COVID-19, security
At Design & Construction Week, Parks Associates—in collaboration with LG Electronics—recently led industry executives in discussions on consumer attitudes and behaviors towards new smart home technologies and connected devices. Here are insights from Madison Saab, Channel Manager, Builder Program, Alarm.com, who participated in the panel, “ State of the Smart Home ” at the LG booth on the KBIS Show Floor. What are some of the new home services that manufacturers are...
 
Parks Associates recently published the Top 10 Connected Consumer Trends to Watch in 2022 , where my colleagues and I weigh in on the top consumer technology trends we will see in 2022. One trend to look for is a move towards value-added services by ISP’s, due to hardware delays. Throughout 2020 and 2021, the US broadband market experienced a period of major growth with net additions at a historic multi-year high. Parks Associates estimates over 5.2M net residential...
Parks Associates recently published the  Top 10 Connected Consumer Trends to Watch in 2022 , where my colleagues and I weigh in on the top consumer technology trends we will see in 2022. One trend to watch for is senior tech picking up steam, with overlapping interest from the smart home and healthcare industries. The pandemic has spotlighted the vulnerability of older consumers and the need for thoughtfully designed technologies and services to reach them at home. A growing...
Parks Associates ’ Future of Video: OTT, PayTV, and Digital Media continues on Wednesday, December 15 for the session Capturing the Consumer: Video Engagement Strategies from 11 AM to 1:15 PM CT. This session, sponsored by Deltatre , features key industry players who will address customer engagement and acquisition tactics that are emerging, as well as the impact of free trials and other shifts in how OTT services are actively engaging potential and existing customers. Prior to...
 
by Parks Associates | Dec. 9, 2021
Tags: COVID-19, digital content, OTT

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