"Apple" articles

Apple has long carried itself as a staunch defender of user privacy. CEO Tim Cook has even asserted privacy is a “fundamental human right,” and Apple’s track record has supported this notion. For example, Apple resisted the FBI’s attempts to access iPhone networks for the sake of monitoring and catching suspected terrorists and mass shooters, realizing the dangerous precedent that could be set by allowing government entities to access individuals’ private messages without a...
 
Earlier in the year, the original iPhone celebrated its 14 th anniversary.  Steve Jobs, Apple’s then CEO, took the stage at Macworld and amazed the globe with a product that literally changed how we communicate, work, and enjoy video and music content.  One could also argue that the iPhone (and the smartphone category in general) ultimately enabled social media apps to ascend to the level of popularity they currently enjoy.  In short, it’s evolved into a device that...
 
Authors: Jennifer Kent, Frank Saldana Apple announced several new additions to its smart home platform at the Worldwide Developers Conference (WWDC) this week. In addition to product updates to the Apple Watch and HomeKit, Apple also unveiled concrete plans to boost overall connected living capabilities. Siri will now be compatible with third-party smart home devices ­– previously, consumers could only use Siri on Apple Devices. Ecobee’s smart thermostat will be among the first...
Apple TV+ has become one of the leading SVODs since it launched in November 2019, building off of Apple’s brand recognition and device partnerships. At launch, Apple TV+ courted subscribers with a promotional deal offered. Users that purchased a new Apple device were given a year of free access to the service, and that promotion was first extended to February 2021. In an effort to retain the core subscribers who initially signed up for the service, Apple has extended the promotion...
 
by Liam Gaughan | Feb. 5, 2021
Tags: Apple, digital content, OTT, streaming
In the connected health space, the adoption of internet connected technologies that can monitor individual health and fitness is rapidly growing. Parks Associates latest research finds 42% of US broadband households own at least one connected health device, including 28% that own a wearable and 15% with a connected medical device, such as a smart thermometer or wireless CPAP machine. From 2019 to 2020, consumer-reported smart watch ownership nearly doubled, with 22% of the heads of...
 
by Alayna Bryant | Oct. 2, 2020
Tags: Apple, digital health, wearable
The COVID-19 pandemic has turned the healthcare ecosystem on its head. The outbreak led to sharp decreases for in-person visits and the delay of elective care procedures, due both to official public safety measures and consumer’s avoidance of exposure. Care providers and health systems have leaned on technology to provide much needed care to patients at home, through telehealth consultations and remote patient monitoring programs.  Parks Associates data reveal that telehealth use...
After 15 years of using Intel processors, in early July, Apple announced at the World Wide Developer Conference 2020 that it would be transitioning its Mac and Macbook computers to ARM processors instead.  What would this mean for companies that design software, applications, and games for the Mac ecosystem?  By developing its own chip for laptops and desktops, Apple is dictating its own product lineup without depending on a third party.  By switching to the ARM...
 
by Tiffany Tang | Jul. 8, 2020
Tags: Apple, connected CE
During Apple’s September 10th keynote event, several revealing announcements were made. As expected, Apple offered improvements and fresh products to nearly every category of its device lineup, including the next generation of mobile devices and flagship services. However, the most impactful announcements include new details on Apple’s video streaming service and a major price drop for the Apple Watch.  Apple TV+ Comes Out Swinging with Low Price Point and...
 
by Brandon Riney | Sep. 12, 2019
Tags: Apple, connected CE

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