"streaming" articles

Today, 59% of U.S. broadband households subscribe to an OTT video service. Two-thirds of broadband households own a connected entertainment device, and more than one-quarter own a streaming media player. 2015 saw key trends in the connected entertainment world, trends that will continue to affect the industry in 2016. As the new year progresses, players in the global market will face new opportunities and challenges. Parks Associates and Lynx Technology recently partnered...
It seems this fall has been a great time for streaming services in the United States.  Google has introduced its ad-free YouTube Red and YouTube Music services, available free of charge to Google Play subscribers, and now T-Mobile has expanded its unCarrier approach to video as well as music. I'm talking about T-Mobile's new Binge On feature, available to subscribers of T-Mobile's 6GB plans or higher.  Last year T-Mobile introduced Music Freedom, a feature that offered...
Though the streaming media device industry is a mature industry, it continues to grow. Industry players find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both the base and market share. Content, as always, is table stakes for both unit sales and usage. With more popular content apps such as CBS, HBO, and Showtime offered via OTT streaming, there is potential for a continued shift to non-linear TV. In...
 
by Barbara Kraus | Nov. 3, 2015
Tags: connected CE, OTT, streaming
Earlier this month, Netflix made an unpopular (but at the same time necessary) decision to raise prices. The price hike was $1 per month and only applied to its second tier of service, which includes HD video and allows for two simultaneous video streams. Speculation arose that the Netflix price increase was tied to issues with password sharing, which Parks Associates covered heavily in The Cost of Piracy earlier this May. Naturally, this reignited the conversation surrounding OTT...
 
by Glenn Hower | Oct. 19, 2015
Tags: digital content, digital media, online video, OTT, streaming
The Internet of Things brings new capabilities to Canadian households, driving the continued increase in consumer spending on connected devices and entertainment options. These solutions create new revenue streams across a variety of market sectors, but a company’s success comes only with an understanding of the consumer demands and market factors driving adoption and usage. In the infographic below, Parks Associates outlines several technology adoption trends in Canada discovered...
In recent decades, broadcast revenue (primarily from television) has become a much larger part of the revenue pie for professional sports teams, increasing team valuations and player salaries. The Dallas Cowboys were recently valued at $4 billion by Forbes, making the team the most valuable in U.S. professional sports. NFL teams as a whole were valued 38% higher by Forbes in 2015 than they were in 2014. The best lens to view the impact of player salaries is Major League Baseball, because...
 
by David Mitchel | Oct. 7, 2015
Tags: OTT, pay TV, streaming
Codenamed “Hendrix” during development, the newly announced Chromecast Audio streaming media device from Google enables users to broadcast music over Wi-Fi to speakers, televisions, and car stereos that have the device plugged into their standard 3.5 mm audio port, RCA port or optical input. With its product launch today, Google seeks to further solidify its position in the streaming media space. Here are a few quick observations that suggest why Chromecast Audio may or...
 
by Brad Russell | Sep. 29, 2015
Tags: Chromecast, digital music, Google, streaming
A+E Networks is the newest player to enter the OTT video services market after announcing the launch of a Lifetime streaming-only online video service this week. The service, named the "Lifetime Movie Club," will provide access to the channel's older content for just $3.99 per month and does not require an existing pay-TV subscription. Parks Associates research cited in the Wall Street Journal shows that Lifetime's entry to the OTT market could be a challenging one....
 

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