"smart TV" articles

Powered by BrightLine ’s interactive TV and advertising technology, Walt Disney Parks and Resorts released a branded smart TV app  available on Samsung and LG smart TV sets. The app allows consumers to check out Disney theme parks and vacation packages right from their living room, on the big screen. The app offers a wealth of information, including videos, photographs, and interactive maps of Disney theme parks and resort properties. The app also includes...
 
by | Mar. 27, 2014
Tags: apps, smart TV, TV Everywhere
Parks Associates' special 4K technology research predicts the growth rate of 4K televisions will have a similar path as HDTVs. Over 82% of U.S. broadband households now own an HDTV, and Parks Associates forecasts that 4K TVs will reach 80% adoption in the next 10-12 years. This faster growth rate is attributed to falling prices for 4K technology. In fact, the research firm notes that within the next 2-3 years, 4K televisions will reach mass-market pricing, which will be a major...
 
by Kaitlin Hawkins | Mar. 27, 2014
Tags: 4K, CONNECTIONS, smart TV
As in any major event in the communications industry, there are always winners and losers. Here are a few thoughts on the Comcast-Time Warner Cable merger and how some of the parties involved view the outcome. Comcast (the cable-side of the business): While the deal will have to be approved by regulators and some markets will be sold off to competitors to allow the deal to go through, Comcast clearly enjoys many benefits from the deal. With the combined company serving...
 
by Brett Sappington | Feb. 13, 2014
Tags: pay TV, smart TV, TV Everywhere
This morning, Comcast Corporation and Time Warner Cable, Inc. announced a deal wherein Comcast would acquire Time Warner Cable for north of $45 billion. Naturally, a few regulatory hurdles remain, but the potential impact of the purchase is palpable. The acquisition would make Comcast by far the largest pay-TV provider in the United States; according to the National Cable and Telecommunications Association the two companies combine to serve approximately 30 million customers, which would...
 
by Glenn Hower | Feb. 13, 2014
Tags: pay TV, smart TV, TV Everywhere
NAB announced last week that Roy Sekoff, the founding editor of the Huffington Post and president of HuffPost Live, will be the keynote speaker at the Disruptive Media Conference, part of the 2014 NAB Show . Parks Associates is a key partner for the conference, sponsoring programming and sessions relating to disruptors in the mobile and broadband space. Along with Digital Media Wire and the Mobile World Congress , Parks Associates will be presenting headline speakers whose...
 
Over 60% of U.S. broadband households have at least one Internet-connected CE, such as a smart TV, connected Blu-ray player, or connected game console, and households have on average close to 7 connected devices per household. Consumer use of these devices is evolving their use cases as well. Video viewing on mobile platforms in particular has trended upward in the past few years. As a result, content providers are deploying new multiscreen services and streaming content to...
 
The new complimentary whitepaper from Parks Associates and Cognitive Networks , “Smart TV Unleashed: Engagement through Cognition,” examines the transformation in the TV industry as a result of connected device adoption, new content recognition technologies, and consumer demand for multiscreen video access. The whitepaper provides a contextual review of the evolution of interactive TV (ITV), examines the transformation the TV industry is experiencing as a result of rising...
 
by Julia Homier | Dec. 16, 2013
Tags: multiscreen, smart TV, Whitepaper
Parks Associates has released a new industry report entitled, Connected TV: Trends and Innovation . The research report examines the impact of current innovations on connected TV device sales and usage, including smart TVs, gaming consoles, Blu-ray players, and streaming video media devices, such as a Roku or Apple TV. It also looks at disruptive products and technologies on the horizon. Key topics in the report include: consumer purchase and usage patterns for connected TV...
 
by Julia Homier | Aug. 22, 2013
Tags: smart TV

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