"personalization" articles

Parks Associates will host an industry webcast, Content, Connected CE, and the Smart Home: 2014 Trends , on December 12 at 1 PM CST. Companies in the connected home space will have unprecedented opportunities in 2014 to expand the capabilities of their solutions. The upcoming 2014 International CES will feature a variety of products and announcements for new connected offerings that have implications across multiple industry categories, while new tools in data analytics are...
 
by Julia Homier | Dec. 2, 2013
Tags: CES, connected CE, personalization, smart home, Webcast
Earlier this year, Digitalsmiths and zeebox worked together and launched Digitalsmiths Seamless Discovery, a personalized video discovery service across all of zeebox’s supported platforms, in the United States. Now, building off its success, the two companies are bringing the service to the United Kingdom and Australia. Digitalsmiths Seamless Discovery  enables zeebox users to experience the "Recommended For You" feature that delivers personalized...
 
by Julia Homier | Nov. 11, 2013
Tags: apps, discovery, Europe, personalization, second screen
On Thursday June 27, 2013, Parks Associates ' Brett Sappington and Viaccess-Orca's Haggai Barel will present a webcast entitled "Operators' Survival Guide, Episode 2: Show Me the Money."  This webcast will address trends in the evolution of video services monetization and present steps that operators should take to develop successful monetization strategies by leveraging the personalization and socialization demands of consumers.  Parks Associates research shows...
 
by Parks Associates | Jun. 21, 2013
Tags: Pay TV, personalization, Webcast
Find out more with Parks Associates' Choosing Content: Video Viewing research. The project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, on what platforms to access their content, and how much (if any) to pay. This reseach aims to discover which options consumers consider first when looking for...
Google unveiled Latitude today, a location application in Google Map that allows users to track where their friends and family members are. Latitude requires users to sign-up for usage, which means that only opt-in users can interact with each other on the network through location-based services (LBS). But users do have control over who can view their locations—they can even create location “alibis” if they do not want people to know where they actually are. For additional...
 
by Harry Wang | Feb. 4, 2009
Tags: apps, Google, personalization
At the NATPE conference, ABC.com shared new research data (conducted in partnership with Nielsen Media Research) that shows online TV viewers would tolerate double the current online ad placements. The research also revealed that increasing the number of brands as well as the commercials in an online TV program is not only effective but increases ad recall. The first thing that comes to mind is…Really? I’m a big proponent of understanding what ad types and placements are most...
 
by | Jan. 30, 2009
Tags: mobile, online video, personalization
Technology leader in open content protection software, SecureMedia , will be providing the digital content protection for Sezmi's redefined TV stands out from the traditional television offerings with a highly personalized, intuitive user experience at an affordable cost. With a line-up of content from broadcast networks, cable networks, internet video, and on-demand movies and TV shows, Sezmi is the first to directly combine a broadband experience with traditional broadcast and...
As 2008 ended in a bang (I’m talking flames not fireworks), industry analysts scrambled to revise their advertising forecasts for 2009 and beyond. The current economic recession has caused increased uncertainty in the minds of advertising industry executives (as well as anyone who eats, breathes, and sleeps in the U.S.). I’ve read countless articles related to the advancement of new digital advertising technologies specifically targeting TV, online, and mobile. And while the opinions...
 
by | Jan. 13, 2009
Tags: mobile, OTT, personalization, set top

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