"online video" articles

It appears that Comcast and its film and television subsidiary NBCUniversal will rule the Kingdom of Far Far Away after the media giant purchased Shrek franchise parent company DreamWorks Animation in a $3.8 billion acquisition announced earlier today . While the price is hefty, Comcast may not suffer from sticker shock when considering the advantages DreamWorks Animation’s assets provide Comcast’s already vast portfolio. The deal positions NBCUniversal to compete...
 
by Glenn Hower | Apr. 28, 2016
Tags: digital content, digital media, online video, OTT
According to Parks Associates research, 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players. Nearly 20% of U.K. broadband households have recently used a Netflix service, despite the free OTT catch-up...
 
It seems this fall has been a great time for streaming services in the United States.  Google has introduced its ad-free YouTube Red and YouTube Music services, available free of charge to Google Play subscribers, and now T-Mobile has expanded its unCarrier approach to video as well as music. I'm talking about T-Mobile's new Binge On feature, available to subscribers of T-Mobile's 6GB plans or higher.  Last year T-Mobile introduced Music Freedom, a feature that offered...
Earlier this month, Netflix made an unpopular (but at the same time necessary) decision to raise prices. The price hike was $1 per month and only applied to its second tier of service, which includes HD video and allows for two simultaneous video streams. Speculation arose that the Netflix price increase was tied to issues with password sharing, which Parks Associates covered heavily in The Cost of Piracy earlier this May. Naturally, this reignited the conversation surrounding OTT...
 
by Glenn Hower | Oct. 19, 2015
Tags: digital content, digital media, online video, OTT, streaming
A multichannel network (MCN) is an entity that aggregates multiple online video channels and provides assistance in funding, promotion, partner management, digital rights management, monetization, and audience development. Channels are often branded in a multichannel network to provide a consistent cross-channel user experience, similar to how television channels are branded under the same network family. MCNs can present themselves on a video hosting site with easy access to individual...
 
by Parks Associates | Jun. 25, 2015
Tags: digital media, online video, OTT, Webcast
Today, Parks Associates released industry reports that address the emerging opportunities, partnerships, and strategic recommendations for the connected CE industry. The report Under Attack: Assessing New Threats to Pay TV notes that while consumers watch over 30 hours of video per week on average, the number of households planning to cancel their pay-TV service (potential cord-cutters) has also increased, reaching 7% of U.S. broadband households with pay-TV service. "The...
Recently, rumors have been circulating that Apple intends to launch its own subscription OTT service independent of iTunes or Apple TV. Online tech news site Re/code reported this week claims from industry executives that Apple is in talks with TV programmers regarding an Apple-backed subscription over-the-top linear pay-TV service. This service would be similar to what DISH Network offers with SlingTV, with selected bundles of linear cable channels and cloud DVR features. Apple has...
 
by Ruby-Ren Bond | Feb. 6, 2015
Tags: Apple, online video, OTT, streaming
Since HBO’s late 2014 announcement that they would go direct to consumer, the TV industry has been abuzz. Speculation about the impact of the service has ranged widely, from those who see the service as a valuable tool to reach Millennials to those who see it as the beginning of the end for pay TV as we know it. This speculation was heightened in the past few days. As has been reported in several of the cited articles, a recent Parks Associates survey of 10,000 U.S. broadband...
 
by Glenn Hower | Jan. 28, 2015
Tags: cord cutting, digital content, digital media, online video, OTT, pay TV, streaming

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