"gaming" articles

E3, the largest yearly event for the video game industry, took place last week in Los Angeles. Nintendo showed its new Wii U console but, all things considered, it failed to impress most of the public and the media, raising serious questions about its market potential. On the positive side, the Wii U will have a Mario title available at launch, increasing the appeal of the new platform among Nintendo fans. Microsoft continued its push to transform the Xbox 360 into a multimedia hub...
 
by Parks Associates | Jun. 14, 2012
Tags: gaming
Written by Pietro Macchiarella Last week I attended Mobile Gaming USA in San Francisco. The conference was packed with excellent speakers from some of the most active companies in the mobile gaming space. Common topics revolved around free-to-play and the importance of analytics. I also enjoed the keynote presented by Jason Loia, COO of Digital Chocolate, on the importance of cross-platform gaming. According to Digital Chocolate's data, gamers' loyalty increases by 3X when...
 
by Parks Associates | May. 14, 2012
Tags: gaming, mobile
New whitepapers released examining trends in digital gaming, mobile payment, getting over-the-top video right, and data-driven video discovery evolution. The Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games whitepaper examines the impact of this increase in the number of gamers and new monetization options created by mobile gaming. Mobile Payment - Stepping into Uncharted Territory whitepaper looks at the disruptive force of mobile payments and emerging...
 
Written by Pietro Macchiarella Gamesindustry asked Parks Associates to comment on rumors about the upcoming Nintendo Wii U. Will the new console be successful even if it is less powerful than current-generation consoles? Will a price of $300+ be too high? As a research analyst, I was asked to highlight the advantages and disadvantages of the Nintendo console and its chances for success in the current market. In order to be successful, the Wii U will have to prove that...
 
by Mindi Sue Sternblitz-Rubenstein | Apr. 17, 2012
Tags: gaming
In the U.S., 135 million people play at least one hour of games per month (compared to 56 million in 2008). Most of the new gamers belong to more casual segments and have been attracted to the gaming world by smartphones, tablets, and social and free-to-play games.  New devices and monetization models have made it easier for more people from diverse segments to try and play games. Gaming on tablets is particularly popular among owners of these devices. 2012 will be a...
 
by Parks Associates | Feb. 22, 2012
Tags: connected CE, gaming, mobile, tablets
According to new research by Parks Associates, about 80% of U.S. gamers play either free-to-play online games or Facebook games. In the new whitepaper "Trends in Digital Gaming: Free-to-Play, Social, & Mobile Games" find out how smartphones and tablets are changing the gaming industry. The popularity of online games and digital distribution of games has increased along with the number of devices people can use to access and play videogames. This whitepaper examines the...
 
by Parks Associates | Feb. 20, 2012
Tags: digital media, gaming, mobile
The percentage of U.S. gamers who regularly download games or gaming apps to their mobile devices increased from 7% in 2008 to 18% in 2011, growing in parallel with rising adoption of smartphones and tablets, according to a new whitepaper from Parks Associates. Among tablet owners, 71% of adults and 79% of teens play games on the device at least one hour per month. This growth of mobile gaming is expanding the revenue stream for Facebook games, where gamers already spend $29 per month, and...
 
by Parks Associates | Feb. 7, 2012
Tags: gaming, mobile, whitepaper
According to recent research prepared by Parks Associates for HSN, women are more likely to purchase “hot” tech products than men. That includes everything from LCD TVs, to tablets, to laptops and smartphones. It turns out that women tend to engage in digital activities more frequently than their male counterparts. As a matter of fact, once a woman owns a digital product, she becomes a heavy product user over time. That usage includes everything from watching video podcasts, to...
 
by Parks Associates | Jan. 23, 2012
Tags: CES, gaming, smartphones

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