"cord cutting" articles

Let it not be said that HBO restricts drama to its original series. Today’s announcement that HBO will launch an online video streaming service next year has added a new twist to the pay TV versus OTT plotline. While Mr. Plepler’s statement leaves us with as many questions as it provides answers, here are three things that we can take away from this news. This move shouldn’t be a surprise. Few that follow the industry closely will be surprised by HBO’s announcement....
 
by Brett Sappington | Oct. 15, 2014
Tags: cord cutting, OTT, pay TV
When I was in college, I was a cord-cutter, just as Parks Associates data suggests. The 18-24 crowd is often prone to subscribing to only Internet and neglecting pay-TV in favor of OTT services such as Netflix and Hulu+. Back then, I sat my desktop next to my entertainment center and did everything on the computer using the TV set as a monitor, not just watching movies. There was a wireless keyboard and mouse on the coffee table, and sometimes on the floor, but none of my friends cared....
 
by Ruby-Ren Bond | Jan. 14, 2014
Tags: cord cutting, OTT, pay TV
Written by Brett L. Sappington, Director of Research Since the dark days of 2009 when the term "cord-cutting" could be heard in nervous whispers around the halls of pay TV providers large and small, the industry has been anxious about the possibility that subscribers might just dump the whole pay TV proposition in favor of online video, Redbox, and other alternatives. Survey and industry data since that time has shown that while a segment of consumers are open to the...
Written by Jim O'Neill, Parks Associates Research Analyst During an earnings call this week, Time Warner CEO Jeff Bewkes maintained that cord cutting is a myth, challenging someone to show him the numbers. To a point, that’s not very hard to do if you look at the cable TV industry only. Since 2008, cable has lost a whopping 4.5 million subscribers in the U.S. As the second quarter numbers roll in, MSOs are likely to lose another 1.38 million by the end of the year, and that...
 
by | Aug. 3, 2012
Tags: cord cutting, pay tv
Cable companies prefer very much to avoid the term “cord cutters” when describing recent subscriber sheds. Comcast attributes the bulk of its 622,000 subscribers lost in the first nine months of 2010 - 275,000 of which departed in 3Q alone, to the economic downturn and the expiration of lower priced promotional packages. Time Warner also cited the economy, as well as a migration by some users to satellite TV services, as the principle cause of its 155,000 lost subscribers in 3Q 2010...
 
by Parks Associates | Nov. 19, 2010
Tags: cord cutting, pay TV
Here are a couple of news items that show both sides of the potential "cord-cutting" story. First, Netflix is reported to be trialing a streaming-only plan, costing $7.99 a month. Or, is it $ 8.99 a month ? At the same time, the studios are taking a harder stance to the availability of ad-supported streams of television shows, reports the Associated Press. Broadcasters took a big step toward eliminating free TV shows on the Web after they blocked access to their...
 
by | Oct. 25, 2010
Tags: cord cutting, OTT, pay TV
CTAM just did a study and found that - despite the economic conditions - most people won't cut their cable cord anytime soon. We had posted similar findings in December.
 
by | Mar. 28, 2009
Tags: cord cutting, home network
Ad Age ran an interesting article today, Public Might Cut Cord on Landlines, Cable TV. The article posed the hypothetical question, “If you could keep only one thing out of a list that included your phone (home or mobile), your TV, or your computer and Internet connection, what would it be?” According to the article, the implications of the current economy and subsequent consumer cutbacks is on the minds of marketers, telecoms, ad agencies, and media companies. Verizon is...
 
by | Oct. 27, 2008
Tags: Blu-ray, cord cutting, digital content, mobile, streaming

Prev Page of 3

Quote-PA_website_Tom_2.png

Quote-PA_website_Tom_2.png

Quote-PA_website_Elizabeth.png

Quote-PA_website_Elizabeth.png

Quote-PA_website_Brad.png

Quote-PA_website_Brad.png

Quote-PA_website_Tom_1.png

Quote-PA_website_Tom_1.png

Quote-PA_website_Dina.png

Quote-PA_website_Dina.png