"TV Everywhere" articles

Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%, according to new research that Parks Associates is announcing today. The VP of U-verse is giving the opening keynote at the CONNECTIONS Connected Home Conference in San Francisco next month. GW Shaw will present  "Differentiating TV with Apps in a Competitive, Multi-screen Market" ...
 
by Parks Associates | Apr. 24, 2014
Tags: CONNECTIONS, pay TV, TV Everywhere
Research released by Parks Associates this week shows that 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Additionally, 75% percent of Roku owners use Netflix, while 63% of Apple TV owners use it. This research will be a key aspect in Parks Associates' participation in the 2014 NAB Show, where the research firm is hosting two Disruptive Media Conference Sessions. Brett Sappington, Director of Research for Parks Associates, will...
 
Consumers want more mobile data. The average broadband user now watches nearly 2 hours of video on their mobile phone each week, pushing monthly data plans to their limits. But, as Parks Associates mobile research shows, the top reason for not adopting a shared data plan is because they perceive the fees associated with the plans as too expensive. In fact, three of the top five reasons for not adopting a shared mobile data plan involve consumer fears over increased pricing. In...
 
by Kaitlin Hawkins | Mar. 31, 2014
Tags: mobile, online video, TV Everywhere
Powered by BrightLine ’s interactive TV and advertising technology, Walt Disney Parks and Resorts released a branded smart TV app  available on Samsung and LG smart TV sets. The app allows consumers to check out Disney theme parks and vacation packages right from their living room, on the big screen. The app offers a wealth of information, including videos, photographs, and interactive maps of Disney theme parks and resort properties. The app also includes...
 
by | Mar. 27, 2014
Tags: apps, smart TV, TV Everywhere
Parks Associates follows the digital advertising industry closely. New research indicates that smartphone and tablet owners are increasing the amount of time they spend watching TV and video apps on their devices—in fact, 44% of tablet owners and 32% of smartphone users have increased their video consumption on these mobile platforms compared to 12 months ago. This increase in video consumption by consumers will lead to subsequent revenue increases for in-app advertising as...
 
As in any major event in the communications industry, there are always winners and losers. Here are a few thoughts on the Comcast-Time Warner Cable merger and how some of the parties involved view the outcome. Comcast (the cable-side of the business): While the deal will have to be approved by regulators and some markets will be sold off to competitors to allow the deal to go through, Comcast clearly enjoys many benefits from the deal. With the combined company serving...
 
by Brett Sappington | Feb. 13, 2014
Tags: pay TV, smart TV, TV Everywhere
This morning, Comcast Corporation and Time Warner Cable, Inc. announced a deal wherein Comcast would acquire Time Warner Cable for north of $45 billion. Naturally, a few regulatory hurdles remain, but the potential impact of the purchase is palpable. The acquisition would make Comcast by far the largest pay-TV provider in the United States; according to the National Cable and Telecommunications Association the two companies combine to serve approximately 30 million customers, which would...
 
by Glenn Hower | Feb. 13, 2014
Tags: pay TV, smart TV, TV Everywhere
Last week, TV Everywhere delivery platform provider Azuki Systems was acquired by Ericsson. The acquisition by Ericsson , an internationally-renowned provider of communications technology and services, will add new technologies and capabilities to the company's long list of services. "Azuki Systems further positions Ericsson to help customers deliver on the Networked Society’s global demand for customized and personalized media experiences that include content on any screen,...
 
by Parks Associates | Feb. 10, 2014
Tags: multiscreen, TV Everywhere

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