"OTT" articles

Hoping to be thought of as a gift for video lovers during the holiday season? 12 OTT video services are offering promotions for new subscribers. Below are the 12 Deals of OTT Video Services this holiday season: According to Parks Associates data, 63% of U.S. broadband households subscribed to a video service in 3Q 2016. Of those, 51% subscribed to one of the top 3 OTT services : Netflix, Amazon Video, and Hulu. Hulu is included in the 12 deals with its "get 3...
 
by Alexandra Martin | Dec. 20, 2016
Tags: cord cutting, online video, OTT, streaming
Ahead of the CONNECTIONS Summit at CES , Parks Associates has released its predictions for the future of IoT in a new whitepaper,  Top 10 Consumer IoT Trends in 2017 . The whitepaper focuses on key industry trends that will impact various markets both in the New Year and well into the future. This new whitepaper is free to download and covers major markets across the Internet of Things, including smart home, healthcare, digital media, connected cars, wearables, and...
New Parks Associates research cited by The Washington Post today reveals the competitive landscape among top OTT video service providers. The IoT research firm recently released an updated Top 10 list of OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which has Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or...
IoT research firm Parks Associates recently released its updated top 10 list for OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which shows Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or ad-based services and based upon reported figures and estimates from Parks Associates’ OTT Video Market Tracker ....
TiVo (NASDAQ: TIVO), the global leader in entertainment technology and audience insights, today released follow-up findings from its 2016 TiVo consumer survey, focusing on the behavior of U.S. millennials and how this coveted demographic interacts with video content, products and services in contrast to other generations. “The media industry is facing a perfect storm with increased choice and access to content, at the cost of massive fragmentation and frustrated consumers,”...
This week, Chinese CE device and entertainment company LeEco made impressive announcements about its U.S. market entry plans. Which market? All of them. LeEco makes phones, bikes, VR headsets, and even an electric car prototype. It acquired TV manufacturer Vizio in July, and makes its own TV sets as well. It is not dipping its toe into the U.S. market with a single device type but jumping in wholesale with an entire ecosystem of devices. Recent research from Parks Associates shows...
 
by Ruby-Ren Bond | Oct. 21, 2016
Tags: Apple, connected CE, online video, OTT, smart TV, smartphone, smartphones, virtual reality
Before attending CONNECTIONS™Europe  in Amsterdam, Charles Dawes , Senior Director, International Marketing at TiVo, answered several industry questions: Where do you feel the largest opportunity is for the smart home industry in Europe? For us at TiVo, the sweet spot for “Smart Home” is around the consumption of entertainment media, be this video, audio, or gaming. Consumers around the globe spend almost as much time consuming entertainment as they do sleeping...
Long an advertising and ratings powerhouse for the Peacock, one of the hottest stories to come out of Rio is the decline in NBC viewership ratings for the Games of the XXXI Olympiad. There are several reasons the Rio Olympics broadcasts are not resonating quite as highly with viewers: Broadcast Delays – As has been the case in previous years, NBC delays some of its most popular events for primetime broadcast. This leads to the possibility of event results hitting the press...
 

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