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The security of the average home network has become exponentially more critical due to the shelter-in-place and work-at-home policies which have caused more families to live, work, and play at home. Regardless of recent re-openings, many predict that the way we work and live may be fundamentally changed. When remote internet connectivity blurs the line between work and home, cybersecurity takes on a whole new value in addition to the regular concerns of today’s households. The...
5G Fixed Wireless Access (FWA) is the top-ranked 5G use case among consumers globally—as long as it performs as well as current broadband services, according to new research released by Nokia.   The research, conducted with Parks Associates, shows that 76% of respondents regard FWA as the most appealing use case overall, with 66% saying they would subscribe to 5G FWA if the cost was the same as their current broadband service and it delivered the same or better...
 
by Parks Associates | Jun. 10, 2020
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It's difficult to say for sure that's why similar devices from Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) have left Alphabet in the dust in terms of market share, according to numbers from Parks Associates. But the lack of an included remote has been a not-infrequent complaint about the device. From the article "4 Ways Alphabet Is Expanding Its Television Offerings" by James Brumley.
 
by Parks Associates | Jun. 10, 2020
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Parks Associates joins Vlocity, Salesforce, and Accenture for webinar on subscriber lifecycle management Parks Associates will join industry experts from Vlocity, Salesforce, and Accenture for the upcoming webinar discussion “ Subscriber Lifecycle Management vs. Subscriber Billing ” on June 11. The research firm’s latest data from its Q1 2020 survey of 10,000 US broadband households shows overall video viewing grew by a dramatic 45% from Q3 2018 to Q1 2020, with a continued...
 
by Jennifer Kent | Jun. 9, 2020
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Home IoT Device Vulnerability Many consumers are wary of the vulnerabilities that come with IoT devices and the potential for hackers to expose their sensitive data. This is true among the general public, and even more so among those already owning smart home devices. At the end of 2019, nearly half of the segment Parks Associates classifies as the smart home disengaged (the 44% of broadband households not owning or intending to purchase any smart home device), cited data...
OTT consumer research firm finds churn rate for OTT services was 41% in Q1 2020 New research from Parks Associates’ OTT video research , from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Sixty-two percent of US broadband households subscribed to a traditional pay-TV service. “The entertainment...
 
by Steve Nason | Jun. 8, 2020
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Parks Associates is supporting Utility Cloud 2020 , a conference surrounding the topics of integrating cloud solutions to manage the influx of large volumes of data in a dynamic grid environment. This event takes place September 15-17, 2020, in Amsterdam. Drawing together utility software, system and transformation leads, this 3-day case study driven program provides an intensive review of the latest cloud technologies, strategies and solutions to manage an ever-increasing data...
Annual event shifts to virtual and highlights new challenges in delivering telehealth and independent living solutions, as well as integration opportunities with smart home markets   New research from Parks Associates , fielded nationwide between March 8th and April 3 rd , finds 15% of US broadband households report their usage of telehealth/remote doctor services has increased as a result of the COVID-19 pandemic. The research firm will feature new consumer and trending...
 
by Parks Associates | Jun. 4, 2020
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