"streaming" articles

The vast majority (83%) of US internet households now subscribe to one or more OTT streaming services. Coinciding with the COVID-19 pandemic, the percentage of households subscribing to four or more such services tripled from 2019 (7%) to 2020 (22%), and more than doubled again in 2021 (46%) before slowing in 2022 (50%). This saturation is partially due to the rise of new, strong competitors such as HBO Max and Disney+ at the upper end of the market. In addition, the growth in...
 
by Parks Associates | Nov. 16, 2022
Tags: online video, OTT, pay TV, streaming
Since OTT’s inception, online video services have promised a simplified viewing experience with significant savings over traditional pay TV. However, OTT growth has also meant that fragmentation in the market has continued to rise, thanks to the abundance of streaming services available. The OTT medium offers access to an incredible variety of content, and consumers have embraced that diversity of access to satisfy their needs. Parks Associates research from Q1 2022 finds the...
 
by Parks Associates | Nov. 10, 2022
Tags: OTT, pay TV, streaming
Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media  December 12–14 in Marina del Rey, CA. Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending.  During the pre-show workshop, OTT Market & New Era of Video Consumption , on Monday, December 12, Parks...
  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...
Ad-based video streaming services are among the fastest-growing segments of the video entertainment market, now watched by 37 million internet households. Both AVOD and FAST services offer consumers access to a wide variety of content in a cost-effective way with broad appeal. At the same time, the media environment is fragmented; broadcasters and content owners must optimize audience reach while delivering quality content across an increasing number of distribution platforms. More...
 
by Elizabeth Parks | Oct. 24, 2022
Tags: smart home, streaming
The streaming video device market continues to evolve – amid growing consolidation around a handful of devices and platforms. Smart TV adoption is rising - now 60% of internet households report owning one - while streaming media players have plateaued; both remain important . Game console adoption continues to trend downward, in contrast. Given that most TV models are now smart TVs, the natural replacement cycle continues to drive incremental adoption. Smart TVs are...
 
by Elizabeth Parks | Oct. 4, 2022
Tags: smart home, smart TV, streaming
Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, September 22 with the virtual session Digital Piracy and Distribution from 11 AM to 1:30 PM CT. This session will address addresses how content providers are using technology to combat piracy, while still preserving quality of service, quality of experience, and the quality of the customer relationship. Prior to the session, Matthew Fite , Chief Technology Officer, Verimatrix , provided...
 
by Parks Associates | Sep. 20, 2022
Tags: online video, OTT, pay TV, smart TV, streaming
Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series which continues on Thursday, September 22 at 11 AM CT with the session “ Digital Piracy and Distribution ”. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services, and strategies for building successful video...
 
by Sadirah Pathan | Sep. 15, 2022
Tags: online video, OTT, streaming

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