"security" articles

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Organizations ranging from enterprise to SMB face enhanced strategic, financial, and regulatory risk from data breaches, while employees are increasingly concerned about home network cybersecurity. Evolving Cyber Threat Landscape Throughout 2020, worldwide ransomware attacks...
 
by Elizabeth Parks | Jul. 5, 2022
Tags: COVID-19, privacy, security
Connectivity in the home and the addition of connected devices continue to expand year-over-year, with consumers now owning an average of 16connected devices, with the majority coming from the mature connected CE product category and the remainder from smart home and connected health products. The increasing levels of connectivity in consumers’ lives provide easy targets for hackers and present security and privacy vulnerabilities for consumers.  The glossary of terms...
  During the  Protecting Consumers at Home: Security and Privacy Matters  panel discussion at the recent CONNECTIONS: Connected Home Conference hosted by Parks Associates, it was revealed that 54% of consumers are concerned about identity theft but are unsure about how to protect their data and privacy. Consumers are concerned about cybersecurity and data privacy threats but are also confused about the nature of these threats and how to protect...
 
by Sarah Lee | May. 23, 2022
Tags: privacy, security, smart home
Nearly all home device owners are interested in a unified app, according to Parks Associates latest research of 10,000 US internet households in the US regardless if the devices are attached to security systems or are single point solutions. Smart home security devices have similar value propositions as traditional security systems and may service as an alternative due to the low cost and easy DIY installation options. While security systems with professional monitoring provide...
 
COVID-19 has redefined the market for security and related smart home devices, with both positive and negative factors emerging in this new environment. From the very beginning of the pandemic, many people, unwilling to risk exposure to COVID-19, have avoided circumstances where an installation or repair technician would enter their home. This cramped growth for traditional security systems also heightens the willingness to acquire self-install security systems. Countering this...
Despite the proliferation of available smart home devices and services, as well as numerous escalating promotions, the adoption rate for many smart home products has remained consistent (slow and steady) over the past few years. Manufacturers and service providers are eager to understand what they must do to make significant gains in sales and revenue. Parks Associates’ research on market barriers mines consumer fears and presents strategies for addressing or alleviating their...
 
by Elizabeth Parks | Apr. 27, 2022
Tags: privacy, security, smart home
Voice control, data analytics, machine learning, sound recognition, and artificial intelligence play a substantial role in simplifying, streamlining, and automating the smart home, radically enhancing the value proposition by providing context, awareness, and decision making that moves the market beyond scripted, pre-programmed automation scenes. Integration between core smart home entryway and living room products and emerging ones in the kitchen, garage, and bedrooms are increasingly...
Parks Associates’ consumer surveys consistently find that “peace of mind” consistently ranks in the top three smart home benefits that most influence purchasing. Thirty-one percent of recent buyers report “peace of mind” as the top benefit influencing their purchases. Security service providers can build on consumers’ desire for this value and develop other offerings that address peace of mind. Released ahead of this week's ISC West , Parks Associates' new whitepaper...

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