"second screen" articles

By Kurt Scherf, Contributor A significant buzz in the consumer electronics industry for the past year or so has been the term “second screen.” It denotes how consumers are simultaneously watching television while using mobile devices such as smartphones and web tablets to create an interactive environment. Whether they are voting for their favorite musical contestant, tweeting about a show, or looking up programming information on a site such as imdb.com, the industry is...
 
by Parks Associates | Feb. 6, 2013
Tags: second screen
Find out more with Parks Associates' Choosing Content: Video Viewing research. The project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, on what platforms to access their content, and how much (if any) to pay. This reseach aims to discover which options consumers consider first when looking for...
Parks Associates announced the conference sessions and opening keynote for the CONNECTIONS™ at TIA 2012 Conference, the leading event for service providers, device manufacturers, and advanced technology companies working on solutions for the connected consumer. CONNECTIONS™: The Digital Living Conference & Showcase, co-located with TIA 2012: Inside the Network Conference and Exhibition, takes places June 5-7 in Dallas, Texas. Kevin Petersen , senior vice president of AT&T...
Second-screen content and ad integration will take off in 2012. Almost 20% of U.S. smartphone and tablet owners currently search for TV program information on their device while watching TV, despite the limited availability of synced applications. Creating and enhancing second-screen synergies offer new revenue streams and ad inventory opportunities. Consumers are becoming more comfortable with personalized TV and Internet advertising. Over one-third of TV and Internet users are...
 
by | Feb. 15, 2012
Tags: second screen, smartphones
Google, Verizon Wireless, Parks Associates, Samsung, Sprint, Sony Ericsson, YouTube to speak at the Open Mobile Summit in San Francisco from November 2-4.  Now in its 4th year The Open Mobile Summit is widely recognized as the thought-leadership event for business leaders in mobile, Internet and media convergence.   Special highlighted sessions include: Fireside Chat: Connected Car November 2, 2011 2:15 - 3:15 PM Speakers: Sprint and Chrysler...

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