"pay TV" articles
The $48.5 billion purchase of DirecTV by AT&T in 2015 collided with a rise in cord cutting that dominated the video market. The six years that has followed saw an emergence in video streaming services as an alternate to traditional TV packages that resulted in major losses for AT&T’s premium TV services. AT&T was in a difficult position with its legacy video assets and has invested its future in its flagship streaming service HBO Max.
AT&T’s sale of a 30% stake...
The increasing number of connected devices, massive shift to remote work and education, and high demand for perfectly reliable streaming video services places unprecedented strain on home networks. At the same time, home service providers’ traditional bundles are in decline as more subscribers move to a stand-alone broadband bundle plus OTT video services.
Don't miss Parks Associates' final CONNECTIONS Summit session, Building the New Home Services Bundle , on...
On December 1 st , Pluto TV launched a free, ad-supported channel of original Showtime programming called Showtime Selects. The linear-style channel, whose content will be updated monthly, includes roughly 250 hours of originals with sneak peaks and select episodes of Showtime series such as Shameless , The Affair , Ray Donovan , and Billions . According to Michael Engleman, Showtime’s chief marketing officer, the goal is to keep the channel on Pluto TV “indefinitely”. A...
The COVID-19 crisis continues to have a significant impact on how consumers live and how companies, including OTT players, operate their businesses. While sporting events and other live events are starting or planning to come back, the impact from the dearth of live content will reverberate for months to come. Losses in programming, advertising, and sponsorship are clear challenges for providers, while some sports-specific OTT services are struggling around rights, fee payments, and...
Join Jason Schaeffer, SVP Growth, Crackle Plus , at Parks Associates' upcoming Future of Video conference next week on December 14-16. Jason will be participating on the Lowering Churn in a Hyper-competitive Market panel on December 15. He shared his thoughts with us recently on the OTT SVOD space:
What major changes are taking place for video distribution this year?
More competition with svod and avod, as new entrants hit the market (Disney +, Discovery),...
As the video service ecosystem evolves, OTT services and pay-TV providers alike are increasingly looking to build strategic partnerships to differentiate themselves from competitors and drive viewership and revenue.
Don't miss the Future of Video conference session OTT Partnerships: Key to Success on Wednesday December 16, at 12:30 p.m. CT. This session will focus on the latest key partnerships in the video services space and how partnering can strengthen a...
While overall adoption in the ad-based OTT category continues to rise, no individual service has become a clear leader, leaving open a tremendous opportunity for a service to assume a leading position with a unique service offering.
Industry experts from Roku, XUMO, Media Kind and Crunchyroll will share their insights on the key factors that have driven the growth in ad-based services, how they fit within today’s OTT service space, and how...
Damian Pelliccione, Co-Founder and CEO of Revry, Inc , will join Parks Associates as a keynote speaker at the upcoming Future of Video conference on December 14-16.
The Future of Video: OTT, Pay TV, and Digital Media conference brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. Revry...
