"online video" articles

Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media  December 12–14 in Marina del Rey, CA. Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending.  During the pre-show workshop, OTT Market & New Era of Video Consumption , on Monday, December 12, Parks...

  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...

Too many subscription services, however, can really add up in terms of monthly expenses. Fifty percent of American households have four or more streaming subscriptions, according to the market research firm Parks Associates . From the article,"Smarter: 9 Ways to Speed Up Google Chrome" by Pang-Chieh Ho. 

That’s according to a survey released this week by Parks Associates. “Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent , VP, Research, Parks Associates , said in the release. Parks is set to discuss the results during “Digital Piracy and Distribution,” a virtual event set to take place on Thursday, September 22, at noon Eastern time, as part of the firm’s Future of Video: OTT, Pay...

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, September 22 with the virtual session Digital Piracy and Distribution from 11 AM to 1:30 PM CT. This session will address addresses how content providers are using technology to combat piracy, while still preserving quality of service, quality of experience, and the quality of the customer relationship. Prior to the session, Matthew Fite , Chief Technology Officer, Verimatrix , provided...

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series which continues on Thursday, September 22 at 11 AM CT with the session “ Digital Piracy and Distribution ”. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services, and strategies for building successful video...

Accessing and experiencing digital media have become more complicated over the past few years, both for consumers and the companies providing the content. The fracturing of entertainment options, coupled with a decline in traditional pay TV, has forced many consumers to subscribe to a bevy of services in order to access the video content they want to watch. While this situation offers consumers a greater than ever selection of content, it offers a unique set of challenges from an...

In November 2021, Netflix launched Netflix Gaming with five titles out of the gate. It has since grown its library of games to the current offering of over two dozen titles, with ambitions to offer 50 titles by the end of 2022. Netflix currently has about 221 million subscribers globally, but according to data from the app tracking software Apptopia, only 1.7 million of those users are accessing Netflix’s library of games per day – less than 1 percent of the streaming giant’s...