"gaming" articles

According to Parks Associates research, 63% of U.S. broadband households are not familiar or know nothing about virtual reality (VR), leaving a wide opportunity for industry players to educate and market these new products and services. Currently, only 3.5% of U.S. broadband households, or roughly 3.4 million households, own a VR headset. However, a new market snapshot by Parks Associates shows experience is key for wider adoption VR headsets. Consumer Strategies and Use Cases for...
Sony launched its much-anticipated PlayStation VR Thursday morning in a move that will likely have a drastic impact on the gaming experience. Brett Sappington , Senior Director of Research at Parks Associates, provided insight on the retail launch strategy, the impact of PlayStation VR on the market, problems to anticipate, and new games/content for the device. His comments are included below: Retail launch strategy: The launch strategy and advertising surrounding...
 
On July 5th, 2016, the U.S. Court of Appeals for the 9th Circuit issued its opinion on whether password sharing violates the Computer Fraud and Abuse Act (CFAA). I read the U.S. Court of Appeals for the Ninth Circuit opinion on password sharing , and I suggest you do as well. Judge McKeown and Judge Reinhardt make compelling and insightful comments. For those of you who don’t have the time or energy to read it yourselves, I’ve summarized the major points: The case which...
Nintendo has garnered a lot of attention over the past week, not just because of app downloads, but also in revenue gained from storefront businesses looking to lure customers by luring Pokemon. Restaurants around the world are turning into Pokemon gyms, and paying on a cost per visit basis, meaning that Nintendo's profits are dependent on heavy foot traffic above all. However, once enthusiasm wanes, Pokemon Go becomes about gameplay, and in that respect, it is not unique. Pokemon...
 
by Ruby-Ren Bond | Jul. 13, 2016
Tags: apps, digital content, gaming, millennials, mobile, multiscreen, virtual reality
In a recent article for Ars Technica , Parks Associates research revealed that game consoles are the most widely-used connected devices for streaming media in U.S. broadband households. Forty-six percent of U.S. broadband households have a game console connected to the Internet, and of those, over one-quarter (28%) use their console as their primary connected CE device. The firm’s consumer data, released in the report Connected Gaming Consoles last week, also reports that...
 
by Barbara Kraus | Oct. 3, 2014
Tags: connected CE, gaming, OTT, streaming
Telecom Council is presenting a two-day executive summit it calls Telecom Council Carrier Connections (TC3).   The summit highlights the relationships between the companies building communication networks and the new ideas that are fueling its growth. The summit brings together carriers and operators, entrepreneurs, investors and leading vendors from telecom infrastructure, platforms, mobile apps, IPTV, content and media, gaming, big data experts and more. Last...
 
by Parks Associates | Jul. 12, 2013
Tags: apps, big data, gaming, industry event
The profile of the average PC gamer has changed substantially in the past few years. Parks Associates has identified six different segments of gamers, defined as consumers who play one or more hours per month gaming on any platform Power Gamers, with strong self motivation and intrinsic interest in games, spend significant amounts of time playing games on all gaming devices. Social Gamers, who are moderately motivated in playing games and rarely initiate gaming sessions,...
 
by Parks Associates | Oct. 24, 2012
Tags: gaming
By Brett L. Sappington, Director of Research On Thursday, The Wall Street Journal published an article reporting rumors that Apple was in discussions with pay-TV providers about the possibility of an Apple-branded set-top box (STB) that would carry live and on-demand content. According to the article, Apple proposed to provide the hardware and have pay-TV providers deliver the linear and on-demand content. For Apple, which has made a strong business by leveraging content to...
 
by Brett Sappington | Aug. 17, 2012
Tags: apps, digital music, gaming, OTT, pay tv, set top

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