"digital content" articles

In November 2021, Netflix launched Netflix Gaming with five titles out of the gate. It has since grown its library of games to the current offering of over two dozen titles, with ambitions to offer 50 titles by the end of 2022. Netflix currently has about 221 million subscribers globally, but according to data from the app tracking software Apptopia, only 1.7 million of those users are accessing Netflix’s library of games per day – less than 1 percent of the streaming giant’s...

vMVPDs represent a small but growing percentage of the total pay TV market, and over time will become a significant method by which “pay TV” is sold and consumed. Online pay TV overall, including vMVPDs, is poised to overtake traditional pay TV over the long term.   COVID-19 has merely accelerated the pace of trends that were already taking place across the TV landscape prior to the pandemic, and re-acquainted many with TV services, albeit via a different medium –...

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce MediaKind as a sponsor of the upcoming event. MediaKind is a global media technology leader focused on enabling the delivery of next-generation live and on-demand, mobile and multi-screen media experiences for everyone, everywhere.  MediaKind currently serves over 900 cable, satellite, telecom service providers and broadcasters around the world with end-to-end video delivery solutions...

The growth of online video and connected devices has had profound effects on content creators. Furthermore, the changing distribution environment is simultaneously enabling the shift from traditional broadcast media to digital services with so, so many advanced features. This transition has affected content creators in a variety of ways: More content : While the trope “more content is available to consumers now than at any time in history” is repeated constantly throughout...

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services and strategies for building successful video services.  The July 21 featured keynote speaker is Robert Gelick ,  Chief Product Officer,...

This is an excerpt from Parks Associates OTT Video Market Tracker, a monthly and quarterly research publication covering the N. American OTT Service Market. This month, Apple and Major League Soccer (MLS) announced a deal making Apple the exclusive streaming home for every single live MLS match, starting in 2023 through 2032. The deal is a major marker in sports history. It is the first time that a major sports league has given fans access to all of its content on one single...

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce Firstlight Media as a sponsor of the upcoming event.  Firstlight Media is leading cloud transformations of OTT and in-home experiences for pay TV, telcos, and MVPDs. Its cloud-native platform outperforms legacy online video platforms in critical areas, including delivering premium video, handling complex use cases, and scaling to millions of viewers. Firstlight Media enables immersive...

The smarter home powered by AI will emerge gradually over the next decade and decades beyond. Many more companies are touting AI in messaging. Still, it can be argued that what AI practitioners would define as true artificial intelligence is some form of big data analytics. Specific use cases for AI in the connected home cross all verticals and will ultimately be what helps drive the adoption of new devices and services in the home. Currently, 37% of US households have a...