"digital content" articles

False alarms are a source of frustration for home security owners regardless of the type of alarm, and most have paid a fine as a result. With 62% of home security owners able to recall a false alarm in the past 12 months, and nearly one-in-ten reporting they experienced more than five, it’s clear why false alarms are such a common topic of discussion among security system owners, dealers, and monitoring providers. Consumers report that their systems misidentify too many moving...

Generally, consumers choose a pay-TV service that provides the most complete choices for their desired content, and this becomes their core TV service. Historically, traditional pay-TV services filled this role and were often the only choice consumers had. The relatively recent explosion of online video services offering consumers additional content, usually at a lower price point and without contracts, has created serious competition. Online pay-TV services enable...

Programmatic television advertising is growing more prevalent in the advertising industry. Using algorithms and computers, programmatic advertising is the practice of acquiring digital advertisements repeatedly. Programmatic advertising allows an organization to distribute its advertisements across a wide range of channels at its discretion. Additionally, it addresses the necessity for increased ad reach due to shifts in use habits among audiences. These advertisements are referred to...

In 2021, 80-82% of all US internet households subscribe to at least one streaming service and nearly half of all broadband households (49%) subscribe to four or more OTT streaming services, an increase of 18% in one year. Currently, only 57% subscribe to a traditional pay-TV service like AT&T or Comcast. This is a dramatic drop from almost ten years ago in 2012 when 87% of households subscribed to traditional pay-TV services. These enormous shifts in the video...

While the use of smart home devices and appliances is mostly among early adopters, many markets will inch closer to the early majority in the next few years. The integration of new technologies in consumers’ lives is forcing service providers and manufacturers to rethink technology solutions to meet the changing needs of the post-pandemic world. Convenience, comfort, and peace of mind remain the leading drivers of smart home device adoption. But, other factors influencing growth...

A video service seeking to maximize its available market, reach, and related revenue potential needs to support a variety of device types and platforms. Beyond simple maximization of the available market, Parks Associates data suggests that broad multiplatform support is a necessity for video services in the current consumer video consumption climate. Our consumer data shows that 39% of broadband households watch video using all platforms: TVs and TV-connected devices, mobile devices,...

Parks Associates data from Q3 2021 shows that 34 million households watch ad-based OTT services. Advertising-based video-on-demand services (AVOD) offer a library of on-demand content users can access at any time, with advertisements interwoven at periodic intervals throughout the video stream. These ad-based models are a popular choice for consumers who are reluctant to pay for yet another OTT service. While ad-based models allow services to access a broader base of consumers than...

Households with children are the major buyers of all things technology in the home, as well as all consumer goods . They provide the viewing and recommending experiences for new products to the more average buyers and their assessments, of specific brands and product types help guide the overall marketplace. Parks Associates research shows there are about 32 M households with children including: 15% of all US households with 1 child; 12% of all US households with 2...